Gooder
Self-Love and Supplements featuring Mary Berry

Self-Love and Supplements featuring Mary Berry

August 2, 2021

Mary Berry is the Founder and CEO of Cosmos Vita. Cosmos Vita produces gummy vitamins that are vegan, non-GMO, and free from dyes. The company is dedicated to accessibility, inclusivity, and empowerment — as well as reminding people to love and take care of themselves.

Mary has been sharing her expertise in the wellness space for over a decade. Before creating Cosmos Vita, she founded Texas Beauty Labs, now known as Goodkind Co. It was the leading product and services partner to Clean Beauty brands and creators, which produced the world’s best-selling natural deodorant.

In this episode…

Sometimes we are our own worst critic. We say things to ourselves that we would never say to a friend — and maybe not even an enemy. We take so much time for others, we forget to take time for ourselves.

That’s why Mary Berry started Cosmos Vita, a company that creates gummy supplements that are vegan, non-GMO, and free from dyes. The company is dedicated to helping people take care of themselves and remember what it feels like to love yourself. But how did Mary learn how to start her own company?

In this episode of the Gooder Podcast, Diana Fryc is joined by Mary Berry, Founder and CEO of Cosmos Vita, to discuss her entrepreneurial journey. They talk about Mary’s previous experience founding Texas Beauty Labs, the biggest turning point in Mary’s life, and her advice for other people trying to follow their dreams.

Self-Care for Executives featuring Brie Doyle

Self-Care for Executives featuring Brie Doyle

July 26, 2021

Brie Doyle is an author, teacher and retreat guide. Brie hosts transformational wellness retreats throughout the US and across the globe, and is the Founder of She Glows Retreats. She specializes in curating mental and emotional wellness curriculum for groups, conscious companies, schools and individuals. A yoga and meditation teacher for over 20 years, Brie is a leader in the health and wellness space who helps people heal their past and reclaim their power. Her book, You Should Leave Now: Going on a Retreat to Find Your Way Back to Yourself was just released.

In this episode…

Burnout is spreading the nation like another pandemic. We push ourselves to the brink of exhaustion by expecting ourselves to do everything and somehow be happy about it at the same time.

Brie Doyle has another solution. She offers She Glows Retreats to help women reconnect with themselves and reclaim their power, confidence, and clarity. Brie believes that by taking a step back, we can learn to hear our own voice again and put the joy back into our everyday living.

In this episode of the Gooder Podcast, Diana Fryc is joined by author, teacher, and meditation guide, Brie Doyle. They discuss Brie’s own burnout that inspired She Glows Retreats, how meditation has been both integrated and diluted in American culture, and why you should stop trying to do everything on your own.

Jenna Arkin - Soap Science and the Chemistry of Green Cleaning

Jenna Arkin - Soap Science and the Chemistry of Green Cleaning

July 19, 2021

“You can get a real clean without bringing in toxic cleaning products to your home.” – Jenna Arkin

This week on the Gooder Podcast, I had the pleasure of talking with Jenna Arkin, the Vice President of Innovation at ECOS®. We discuss all things ECOS: the natural cleaning trends, innovation, leadership, and science. We also learn about some myths behind bleaching when it comes to cleaning and creating a healthy living environment. Along the way, we get to hear the amazing story of a dedicated and creative leader who continuously spreads the awareness of environmental protection and chemical safety legislation.

In this episode we learn:

- The history, the story of ECOS and what differentiates ECOS from other competitors in the cleaning category
- Jenna’s path in her career and her journey to ECOS
- About green cleaning product innovation and it’s evolution
- How the pandemic impacted the disinfecting, cleaning products industry and customers’ increasing adoption of green products
- Lessons that Jenna has learned professionally and personally during the pandemic and opportunities that came along with it
- Trends in the green products industry and the potential of this industry in the next 5 years

About Jenna Arkin:

Jenna Arkin is Vice President of Innovation at ECOS®, the maker of environmentally friendly cleaning products. Jenna uses her unique background in both chemistry and design to innovate safer, more effective formulations and compelling packaging designs for the ECOS®, Baby ECOS®, ECOS® Pets, and ECOS® Pro product lines.

Jenna leads the ECOS® partnership with the U.S. EPA’s Safer Choice program, a third-party certification that helps consumers choose products made with safer chemical ingredients without sacrificing quality or performance.

She also directs the company’s educational outreach program, including ECOScience, in which she partners with local museums to bring hands-on green science education to thousands of elementary school children each year. Jenna brings a novel combination of passionate scientist and creative professional to solve modern green chemistry problems. Her sharp eye for trends has inspired out-of-the-box thinking, connecting seemingly disparate concepts to move the cleaning industry toward a more sustainable future.

Jenna joined ECOS® in 2010 as the Northwest Division’s senior chemist, overseeing both R&D and quality control. She most recently served as Director of Product Development at ECOS®. She earned a Bachelor of Arts in Integrative Biology from the University of California, Berkeley, and she earned a graduate degree in Fashion Design from the Fashion Institute of Design and Technology. Before joining ECOS®, she designed and directed a contemporary fashion line.

Jenna holds six U.S. patents for innovations in green chemistry and packaging design. She received the GenNext Award by Progressive Grocer in 2018 for industry standouts under the age of 40. Jenna is a member of the American Chemical Society and has served as an advocate for ingredient transparency and toxic substance reform with the American Sustainable Business Council. She actively supports environmental protection and chemical safety legislation at both the state and federal levels.

Guests Social Media Links:

LinkedIn: https://www.linkedin.com/in/jenna-arkin-30202514/
Instagram: https://www.instagram.com/lifeaccordingtojenna/?hl=en 
Website: https://www.ecos.com/ 

Show Resources:

National Public Radio, NPR, full name National Public Radio, is a privately and publicly funded non-profit membership media organization that serves as a national syndicator to 797 public radio stations in the United States of America.

The University of California, Berkeley is a public land-grant research university in Berkeley, California. Established in 1868 as the University of California, it is the state's first land-grant university and the first campus of the University of California system.

Biochemistry or biological chemistry, is the study of chemical processes within and relating to living organisms. A sub-discipline of both chemistry and biology, biochemistry may be divided into three fields: structural biology, enzymology and metabolism. 

The Fashion Institute of Design & Merchandising is a private for-profit college with multiple campuses in California. It offers degree programs in a majors including fashion, entertainment, beauty, interior design, and graphic design.

Green brands are those brands that consumers associate with 
environmental conservation and sustainable business practices. Such brands appeal to consumers who are becoming more aware of the need to protect the environment. A green brand can add a unique selling point to a product and can boost corporate image.

Family owned and operated since 1967, Earth Friendly Products® is the maker of ECOS™ Laundry Detergent and over 200 other environmentally friendly products that are safer for people, pets and the planet. Made with plant-powered ingredients, ECOS™ cleaners are thoughtfully sourced, pH balanced, readily biodegradable, easily recyclable, and never tested on animals.

The LA Derby Dolls is Los Angeles' original women's quad-skate banked track roller derby league. It was founded in October 2003 by Rebecca Ninburg and Wendy Templeton. The league is composed of more than 120 women divided into five teams who skate on a banked track.

The Environmental Protection Agency is an independent executive agency of the United States federal government tasked with environmental protection matters. President Richard Nixon proposed the establishment of EPA on July 9, 1970; it began operation on December 2, 1970, after Nixon signed an executive order.

The Occupational Safety and Health Administration is a large regulatory agency of the United States Department of Labor that originally had federal visitorial powers to inspect and examine workplaces.

Adam Ruins Everything is an American educational comedy television series starring Adam Conover that debuted on September 29, 2015, with a 12-episode.
The United States Food and Drug Administration is a federal agency of the Department of Health and Human Services.

Episode Sponsor - Retail Voodoo:

A creative marketing firm specializing in growing, fixing and reinventing brands in the food, beverage, wellness and fitness industry. If your natural brand is in need of positioning, package design or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com

Maisie Antoniello - Adapting and Evolving as a Leader in the Food and Beverage Industry

Maisie Antoniello - Adapting and Evolving as a Leader in the Food and Beverage Industry

July 12, 2021

“As a brand and as a business, you got to evolve with the times and really think about what you really stand for and how it manifests nowadays.” – Maisie Antoniello

This week on the Gooder Podcast, I had the pleasure of talking with Maisie Antoniello, the Senior Marketing Executive Jones Soda Inc., a Seattle-based premium craft soda brand. We chat about Maisie’s big shift from big CPG brands (Kellogg’s, PepsiCo, and Starbucks) to the beloved regional Jones Soda brand - and how that move changed her life. We also learn about why Jones Soda implemented one of the most cutting-edge augmented reality technologies into their packaging – and discuss some of the marketing trends her brand is leveraging. We tackle everything from innovation, supply chain, and women leadership – to interesting facts about the trends/companies in the food and beverage world.

In this episode we learn:

- The history and the story of Jones Soda and what the “secret sauce” is that differentiates Jones Soda from other beverage brands
- How the pandemic impacted Jones Soda and the challenges and opportunities that came along with it
- About utilizing augmented reality in packaging and marketing, and the inspiration behind Jones Soda’s exciting project using AR
- How Masie leverages her big CPG experience to fuel the growth of a smaller “fighter” brand
- Why the shift from large to small brand is instrumental in her career growth
- Why Maisie heavily invests in research and data as a leader
- The advice Maisie gives to other leaders who desire to transition to smaller brands
- Trends in the food and beverage industry

About Maisie Antoniello:

Maisie Antoniello is a passionate brand marketer with over 14 years of experience in the food and beverage industry. Currently, she serves as the VP of Marketing at Jones Soda, where she is helping to lead the turnaround of a 25-year-old craft soda business. Prior to Jones, Maisie had various roles at Starbucks supporting both retail and packaged goods business units. Prior to Starbucks, she worked at Frito Lay where she had roles in brand, innovation, shopper, and multicultural marketing including building Frito-Lay’s Hispanic Portfolio.

Having had the good fortune of working on megabrands like Cheetos and Frappuccino, Maisie loves to take the “secret sauce” of brands and help them scale for growth by making them relevant to today’s consumer. 

When she’s not working on “the People’s Craft Soda”, you can often find Maisie having a craft beer with her husband or chasing around her two young boys. 

Guests Social Media Links:

LinkedIn: https://www.linkedin.com/in/maisiechanantoniello/
Twitter: https://twitter.com/meishichan
Facebook: https://www.facebook.com/jonessodaco/
Instagram: https://www.instagram.com/jonessodaco/
Email: mantoniello@jonessoda.com
Website: https://www.jonessoda.com/ and https://drinklemoncocco.com/

Show Resources:

Frito-Lay is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods.

Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. As the world's largest coffeehouse chain, Starbucks is seen to be the main representation of the United States' third wave of coffee culture.

Cheetos is a brand of cheese puff snack made by Frito-Lay, a subsidiary of PepsiCo. Fritos creator Charles Elmer Doolin invented Cheetos in 1948, and began national distribution in the U.S. The initial success of Cheetos was a contributing factor to the merger between The Frito Company and H.W.

Frappuccino is a trademarked brand of the Starbucks Corporation for a line of highly-sweetened iced, blended coffee drinks. It consists of coffee or crème base, blended with ice and other various ingredients like flavored syrups, usually topped with whipped cream and or spices.

Forbes is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features original articles on finance, industry, investing, and marketing topics.

TikTok, known in China as Douyin, is a Chinese video-sharing focused social networking service owned by Chinese company ByteDance. The social media platform is used to make a variety of short-form videos, from genres like dance, comedy, and education, that have a duration from 15 seconds to one minute.

A liquid ode to bad guys everywhere. Inspired by British criminals who, beginning in 1788, were transported to Australia. Pioneers in a harsh frontier colony, they proved that good things can come from a checkered past. 19 Crimes celebrates the rules they broke and the culture they built. From a bad seed comes a truly great wine.

PepsiCo, Inc. is an American based multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products.

Episode Sponsor - Retail Voodoo:

A creative marketing firm specializing in growing, fixing and reinventing brands in the food, beverage, wellness and fitness industry. If your natural brand is in need of positioning, package design or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com

Zelda Beckford - The Movement of the Dietary Supplement Industry in the US

Zelda Beckford - The Movement of the Dietary Supplement Industry in the US

June 28, 2021

“Supplements are regulated heavily, more so than food, and more so than like meat.” – Zelda Beckford

This week on the Gooder Podcast, I had the pleasure of talking with Zelda Beckford, the Vice President of Quality of New Chapter, Inc., a subsidiary of Procter & Gamble Personal Health Care. We chat about Zelda’s journey from Herbalife to Beachbody, to Goop - and now - New Chapter! She sees herself as an influencer in education, leadership and company culture. Along the way, we discuss how being a child of immigrants influences her perspective on opportunity and commitment. We tackle everything from innovation, sustainability and quality control - to women leadership.

In this episode we learn:

- About the history and story of New Chapter.
- Zelda’s story growing up a first-generation American and how that influences her leadership.
- The changing landscape of quality control, regulation, and compliance within the supplement category.
- Zelda’s transition from the Director of Quality & Compliance role with Goop to VP of New Chapter and how her leadership experiences have helped to her nurture the work environment in both companies.
- How the pandemic has impacted the supplements category and the challenges and opportunities that came along with it.
- Why internal cross-functional team education is the key to her success.
- Trends in dietary supplements and the supplement industry.

About Zelda Beckford:

Zelda Beckford is the Vice President of Quality at New Chapter, Inc., a subsidiary of Procter & Gamble Personal Health Care, located in Brattleboro, Vermont. Zelda received her B.A. from Loyola Marymount University, Los Angeles, CA, and her M.B.A. from Webster University, Saint Louis, MO. She has almost 20 years of experience in Operations, Supply Chain, Process Improvement, Quality Assurance, Quality Control, Manufacturing, Product Lifecycle Management, Business Intelligence, Warehousing, Technical Support, and IT Systems Design.

Zelda spent the first 10 years of her career progressively gaining vast QA, QC and Regulatory Compliance knowledge on a global scale for the health & wellness conglomerate, Herbalife Nutrition™. Zelda then moved on to Beachbody®, the creator of household home fitness & nutrition brands, such as Shakeology®, P90X®, 21Day Fix® and Insanity®. During her 6 years with Beachbody®, Zelda held several Quality positions and was ultimately promoted to Operations Manager, focusing on Process Improvement.  

Zelda’s next endeavor led her to take on the Director of Quality & Compliance role with Goop, Inc in Santa Monica, California. During her almost 3 years with Goop, Zelda managed a robust team to provide regulatory oversight of global activities for 8 business verticals; Beauty & Wellness, Fashion, Merchandising, Home, Brand Partnerships & Advertising, E-Commerce, Edit & Content. Zelda established Goop’s Quality Department from the ground up; she created the groundwork and executed Total Quality Management principles, approved development and release of new products, standardized processes, facilitated training and development of new quality & compliance applications.

In November 2020, during the Covid-19 pandemic, Zelda relocated from California to accept the Vice President of Quality role with New Chapter, Inc. Safeguarding quality standards is of the utmost importance when handling consumer packaged goods, and Zelda ensures compliance and standards are met at the highest levels. For almost 20 years, Zelda has applied her deep passion for Quality, broad understanding of the manufacturing process and collaborative management style to the growth and prosperity of each organization with which she has been employed. She has a strong track record implementing systems and process improvements in each of her prior companies.

Among her various professional positions, Zelda is also a published author; sharing her take on Artificial Intelligence Technology. You can find the article here: https://securitytoday.com/articles/2017/07/24/safe-and-secure-a-look-into-artificial-intelligence-technology.aspx. Zelda is dedicated to continuous learning and welcomes new challenges in her personal and professional life. Zelda values diversity & inclusion, steaming from her own background growing up a first generation American, born to parents from Honduras, Central America. She encourages clear communication and diverse points of view, as a path to building healthy culture, enlightened values, ideas, and opinions. Zelda currently resides in Amherst, MA. She can be contacted at zbeckford310@gmail.com.

Guests Social Media Links:
LinkedIn: https://www.linkedin.com/in/zeldab310/
Twitter: https://twitter.com/zweezie310
Email: zbeckford310@gmail.com
Website: https://www.newchapter.com/

Show Resources:

The Procter & Gamble Company is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. 

Goop is a wellness and lifestyle brand and company founded by actress Gwyneth Paltrow. Launched in September 2008, Goop started out as a weekly e-mail newsletter providing new age advice, such as "police your thoughts" and "eliminate white foods", and the slogan "Nourish the Inner Aspect."

LMU Founded in 1911, LMU is a top-ranked university rooted in the Jesuit and Marymount traditions. We are committed to fostering a diverse academic community rich in opportunity for intellectual engagement and real-world experience. 

Herbalife Nutrition is a global multi-level marketing corporation that develops and sells dietary supplements. The company was founded by Mark Hughes in 1980, and it employs an estimated 8,900 people worldwide.

The Beachbody Company is a privately-held American fitness and media company based in Santa Monica, California. It operates the brands Beachbody On Demand, Team Beachbody and Open fit.

Zoom is a video telephony proprietary software program developed by Zoom Video Communications. The free plan provides a video chatting service that allows up to 100 concurrent participants, with a 40-minute time restriction. Users have the option to upgrade by subscribing to a paid plan.

The United States Food and Drug Administration is a federal agency of the Department of Health and Human Services. The FDA is responsible for protecting the public health by ensuring the safety, efficacy, security of human and veterinary drugs and biological products. 

Blueland creates everyday eco-friendly cleaning products to save you money and space, without any plastic waste.

Gucci is a luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, and accessories, makeup, fragrances, and home decoration. Gucci was founded in 1921 by Guccio Gucci in Florence, Tuscany..

The North Face is an American outdoor recreation products company. The North Face produces outdoor clothing, footwear, and related equipment. Founded in 1968 to supply climbers, the company's logo draws inspiration from Half Dome, in Yosemite National Park.

Episode Sponsor - Retail Voodoo:

A creative marketing firm specializing in growing, fixing and reinventing brands in the food, beverage, wellness and fitness industry. If your natural brand is in need of positioning, package design or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com

Kailey Donewald - Tackling Compostable Packaging in the Frozen Aisle

Kailey Donewald - Tackling Compostable Packaging in the Frozen Aisle

June 22, 2021

“All ice cream pints in the US and worldwide are not recyclable.” – Kailey Donewald

This week on the Gooder Podcast, I had the pleasure of talking with Kailey Donewald, the founder and CEO of Sacred Serve – a plant-powered functional gelato and pioneer in 100% compostable ice cream packaging. We discuss her personal health history’s impact on the creation of Sacred Serve and the exciting future for the brand and category. We also learn about Kailey’s influence in spreading awareness of diet and disease and how a trip to Indonesia became the awakening for a healthier life. Along the way, we hear the amazing journey of a passionate leader who promotes the mission of changing the landscape of functional foods. We tackle everything from nutrition to sustainability - to Kailey’s personal commitment to food education in public schools.

In this episode we learn:

- About the history and inspiration of Sacred Serve.
- How and when Kailey identified the connection between diet and disease and the trip that literally changed her life.
- How she used her healing journey through nutrition and healthy lifestyle to create her brand.
- Trends in functional foods. (Especially frozen treats!)
- Sacred Serve’s transition from non-compostable packaging to becoming the first ice-cream brand that uses 100% plastic free and compostable ice cream cartons.
- The technology behind compostable packaging in the frozen aisle.
- Why Kailey believes brands are resistant and hesitant to use compostable packaging. 
- Why Kailey makes a priority to participate in food and meal-prep education programs in one of Chicago’s public schools.

About Kailey Donewald:

I’ve spent the last 10 years traveling the world over in search of Mother Nature’s most potent cures to modern-day ailments. Living in places like India and Indonesia, studying under leading practitioners in the fields of yoga, meditation, Eastern medicine, and alternative therapies has taught me a lot. I discovered firsthand the power connection between diet and disease, having healed myself of several chronic conditions through a nutrient-dense, plant-based diet alone. With this profound understand of the body and its innate ability to heal itself, I now want to share and serve the power of Mother Nature’s most sacred elements with you.

Guests Social Media Links:

LinkedIn: https://www.linkedin.com/in/kaileydonewald/
Instagram: @sacredserve 
Facebook: @sacredserve  
Email: kailey@sacredserve.com
Website: https://www.sacredserve.com/ 

Show Resources:

Fast-moving consumer goods, also known as consumer packaged goods, are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables.

Whole Foods Market, Inc. is an American multinational supermarket chain headquartered in Austin, Texas, which sells products free from hydrogenated fats and artificial colors, flavors, and preservatives. A USDA Certified Organic grocer in the United States, the chain is popularly known for its organic selections.

The Clean Label Project award program is based on food and consumer product safety issues that consumers are increasingly caring about-heavy metals, pesticide residues, and plasticizers, other chemicals of concern, and truth in labeling. All programs require unannounced retail product sampling and testing.  

PCC Community Markets is a Seattle's community-owned food market since 1953 with 15 certified organic stores.

Beecher's Handmade Cheese is an artisan cheese maker and retail shop with locations in the Pike Place Market, Seattle, Washington and New York City's Flatiron District. 

Moon Juice: “Plant sourced alchemy to nourish and elevate body, beauty and consciousness.”

Costco Wholesale Corporation is an American multinational corporation which operates a chain of membership-only big-box retail stores. As of 2020, Costco was the fifth largest retailer in the world and the world's largest retailer of choice and prime beef, organic foods, rotisserie chicken, and wine as of 2016.

Natural Products Expo, the world's largest natural, organic and healthy products event, brings together an inspired community of industry members and exhibiting companies.

Episode Sponsor - Retail Voodoo:

A creative marketing firm specializing in growing, fixing and reinventing brands in the food, beverage, wellness and fitness industry. If your natural brand is in need of positioning, package design or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com

 

Pam Montgomery - From Orchard to Table

Pam Montgomery - From Orchard to Table

June 14, 2021

“If you can understand how to learn and you have a learning mindset all the time, you can pretty much do anything.” – Pam Montgomery

This week on the Gooder Podcast, I had the pleasure of talking with Pam Montgomery, the founder and CEO of Chukar Cherries – a pioneer in boutique food processing, that turned Pacific Northwest cherries into a global gifting brand. We discuss the history of Chukar Cherries and the a-ha moment of Pam’s product idea, including the acquisition of chocolate making “tools” from a famous chocolatier. We also learn about Pam’s leadership for driving an inclusive workplace. Along the way, we hear the amazing journey of a dedicated woman who lead the way in clean food processing, environmental stewardship, equity and has a deep passion for the agricultural community of Central Washington State.

In this episode we learn:

- About the history and inspiration of Chukar Cherries.
- The stories of hunting for and finding THE right ingredients and tools to make a premium delicious gifting chocolate. (pre-internet!)
- How she uses her real-estate back-experience to grow her brand.
- Pam’s emphasis on inclusivity, team fulfillment and leadership in Chukar’s workplace culture.
- How “box-checking” isn’t the path to growth.
- How the pandemic has impacted the business and the opportunities that came along with it.
- The drivers behind the trend of biodegradable and compostable packaging in her business.

About Pam Montgomery:

Pam Montgomery started multiple businesses in her 20’s, but it was in Northwest cherries, chocolate & wine in the late 80’s that she found her calling. 

Early childhood tragedy accelerated Pam’s self-reliance, independence, and problem-solving. She was just shy of 5 years old when her mother died of polio. Her older sisters and newborn brother were sent to live with relatives in California, but Pam stayed with her father—a forester for Weyerhaeuser stationed in a tiny logging community outside of Olympia, WA. On weekdays, Pam and her dad would climb into the work truck and drive into the mountains, walking for hours inspecting new tree plantings. The family was eventually re-united, and Pam’s French-Canadian grandmother cared for Pam and her siblings for several years, during which homemade soup, fruit pie, and suet pudding were the heart of the home. 

Fast forward to 1988: Pam and her young family escaped the bustle of Seattle to purchase the largest family-owned cherry orchard in Washington State. 8000 trees and three daughters (under the age of four) later, she had an idea. On her daily walk around the orchard, Pam noticed that cherries left on the tree after harvest increased in natural sugar while slowly dehydrating. Their flavor was incomparable! A question nagged her, why couldn’t cherries be dried without adding sugar for a healthy year ‘round snack? 

At the time, no one was drying cherries without preservatives, sulfites, or added sugars. Pam reached out to UC Davis—the research center for California’s raisin and prune industries. They told her it could not be done. Undeterred, Pam started experimenting on her own and found that the natural sugars in a cherry that was allowed to fully ripen on the tree were sufficient. Pam began dehydrating Bing & Rainier cherries with no added ingredients whatsoever.   

Later, on a trip to London, Pam visited the famous Harrods department store and their huge art deco confectionery hall filled with European fruits—preserved and chocolate covered. Visually, it was stunning, and the naturally dried dark sweet cherries covered in chocolate astonished her. She purchased a jar to take home as inspiration to create a Pacific Northwest chocolate-covered cherry.

Over the next three decades Chukar’s product line blossomed from naturally dried & chocolate covered cherries to cherry & nut energy snacks, fruitful preserves & sauces, baked goods & granola, and now regional wine & chocolate pairings—all made with clean ingredients and local cherries.  When the pandemic stopped many businesses in their tracks, Chukar continued in their capacity as a food processor, selling their goods at CHUKAR.COM 

Since 1988 Pam has remained the creative force in Chukar Cherries—creating a team culture committed to excellence in product development, customer retention, and sustainability. 

Perhaps Pam’s greatest contribution has been mentorship within her company. Notably, she’s willing to “take a chance” and hire young people in whom she sees potential, regardless of their level of experience.

Guests Social Media Links:

LinkedIn: https://www.linkedin.com/in/pam-montgomery-0b666715/
Email: Pam@Chukar.com
Website: http://www.chukar.com/

Show Resources:

The University of California, Davis is a public land-grant research university near Davis, California. Named a Public Ivy, it is the northernmost of the ten campuses of the University of California system.  

Harrods Limited is a department store located on Brompton Road in Knightsbridge, London, England. It is owned by the state of Qatar via its sovereign wealth fund, the Qatar Investment Authority. 

The Guittard Chocolate Company is an American-based chocolate maker which produces couverture chocolate, using original formulas and traditional French methods. The company is headquartered in Burlingame, California. 

AT&T Inc. is an American multinational conglomerate holding company, Delaware-registered but it is headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world’s largest telecommunications company, and the second largest provider of mobile telephone services.  

Battelle Memorial Institute (or Battelle) is a private nonprofit applied science and technology development company headquartered in Columbus, Ohio.

Whole Foods Market, Inc. is an American multinational supermarket chain headquartered in Austin, Texas, which sells products free from hydrogenated fats and artificial colors, flavors, and preservatives. A USDA Certified Organic grocer in the United States, the chain is popularly known for its organic selections. 

Amazon.com, Inc. is an American multinational technology company based in Seattle, Washington, which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.  

Food & Wine Classic in Aspen is a culinary event that consists of three incredible days of cooking demonstrations, wine tastings and panel discussions by world-class chefs and wine experts.

Episode Sponsor - Retail Voodoo:

A creative marketing firm specializing in growing, fixing and reinventing brands in the food, beverage, wellness and fitness industry. If your natural brand is in need of positioning, package design or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com

Molly Ruland - Building The Listening Revolution Through Podcasting

Molly Ruland - Building The Listening Revolution Through Podcasting

June 7, 2021

“You're not going to build an audience with three podcasts.” – Molly Ruland

This week on the Gooder Podcast, I had the pleasure of talking with Molly Ruland, the founder, and CEO of Heartcast Media. We discuss podcasts, and how the platform has provided a powerful listening revolution for brands and professionals. We learn about ways that brands can utilize podcasts to humanize themselves and authentically connect with consumers. Along the way, we get to meet one of the hardworking business leaders whose passion extends past the microphone and office space into cultural revolution and human rights.

In this episode we learn:
- A background of Heartcast Media and the reason it exists
- Molly’s journey of transitioning from One Love Massive (a multi-sensory creative platform founded in D.C.) to Heartcast Media which focuses supporting brands, NGO’s, and businesses in podcast/content creation and distribution.
- The rise of audio storytelling and how podcasting has evolved in the last several years.
- Podcasts ability to humanize a brand and develop relationships with consumers and business partners.
- How podcasts can be an effective advertising tool for consumer brands.
- The importance of being intentional when starting a podcast by using your mission and business goals to drive content creation.
- Podcasting 101: for companies, organizations and humans.

About Molly Ruland:

Molly Ruland has spent the last 20 years elevating and amplifying voices through community, art, music and culture. Heartcast Media was formed in 2018 to create a sustainable podcast production offering for business, brands, think tanks, and organizations with a message. She currently produces content for NATO, The Dept of Health, DC Gov, several podcasts for The Atlantic Council and many more. Molly believes that "listening is the revolution" and she aspires to make the world a better place with intentional content.

Guests Social Media Links:

Website: https://www.heartcastmedia.com/ 

LinkedIn: https://www.linkedin.com/in/heartcastmedia/ 

Facebook: https://www.facebook.com/heartcastmediadc/  

Twitter: https://twitter.com/HeartcastMedia  

Instagram: https://www.instagram.com/heartcastmedia/  

YouTube: https://www.youtube.com/channel/UCcCfuiqNu9ZqWMGjMEV8ySA  
Email: info@heartcastmedia.com  

Show Resources:

Ad Sales in the Packaged Goods Industry on The Rise

One Love Massive is a multimedia platform and cultural hub for all things creative in the DMV. We are a booking agency, marketing firm, production company and talent collective all housed in a 3 story building across the street from the Historic Howard Theatre where we have a podcast studio, recording studio and a live music stage.

Go-go is a popular music subgenre associated with funk originating in the Washington, D.C., area during the mid-60s to late-70s which remains popular in the Washington metropolitan area as a uniquely regional music style. It became the official music of the city in 2020. 

The Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Toyota, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937.

Pirate radio or a pirate radio station is a radio station that broadcasts without a valid license. In some cases, radio stations are considered legal where the signal is transmitted, but illegal where the signals are received—especially when the signals cross a national boundary. 

Frito-Lay is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods. 

Consumer packaged goods (CPG) are items used daily by average consumers that require routine replacement or replenishment, such as food, beverages, clothes, tobacco, makeup, and household products.

TikTok, known in China as Douyin, is a video-sharing social networking service owned by Chinese company ByteDance. The social media platform is used to make a variety of short-form videos, from genres like dance, comedy, and education that have duration from 15 seconds to one minute.

Black Lives Matter is a decentralized political and social movement protesting against incidents of police brutality and all racially motivated violence against black people.

FreshBooks is accounting software operated by 2ndSite Inc. primarily for small and medium-sized businesses. It is web-based software as a service model that can be accessed through a desktop or mobile device. The company was founded in 2003 and is based in Toronto, Canada.

Mason Dixie Biscuit Co. was created in 2014 to provide fresh, fast, and affordable Southern comfort food to the masses. Our solution was perfecting the biscuit – making them with hormone-free dairy, real butter, and no preservatives. Through grassroots support, smart growth and investment, and growing demand, we also launched a CPG line of frozen biscuits in 2015 available nationwide and growing.

Black Girl Ventures’ mission is to provide Black/Brown woman-identifying founders with access to community, capital, and capacity building in order to meet business milestones that lead to economic advancement through entrepreneurship.

Episode Sponsor - Retail Voodoo:

A creative marketing firm specializing in building, growing and evolving brands in the food, beverage, wellness and fitness industry. If your natural brand is in need of positioning, package design or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com

Kate Flynn - Compostable Packaging Is HOT

Kate Flynn - Compostable Packaging Is HOT

May 24, 2021

“Meeting the needs of the consumer and meeting the needs of the environment sometimes is tricky.” – Kate Flynn

This week on the Gooder Podcast, I had the pleasure of talking with Kate Flynn, the founder and CEO of Sun & Swell Foods. We discuss the history of Sun & Swell Foods – one of the first food and snacking brands leading the way in the use of composable packaging. We also learn about the evolvement of sustainable packaging and Kate’s leadership in driving this hot topic. Along the way, we learn the amazing journey of a passionate leader in creating a more inclusive, accessible and affordable real food products for all consumers.

Fast becoming the leader and go to source for 

In this episode we learn:

About the history and inspiration of Sun & Swell Foods.
Sun & Swell’s brand transition from a traditional CPG brand to a direct-to-consumer brand.

Kate’s journey from being a consultant in a firm focused on retail and consumer products to having a CPG brand herself.

The evolvement of compostable packaging technology. 

How to create accessibility, affordability for mainstream consumers in the healthy food category.

The advice she finds herself consistently giving entrepreneurs who have family members or loved ones as their business partners.

About Kate Flynn:

In 2017, Kate Flynn, and her husband and co-founder, Bryan Flynn, launched their natural food company, Sun & Swell Foods. Their mission is to make healthy and sustainable eating more accessible with their collection of sustainably-packaged, organic, plant-based pantry staples and snacks. Sun & Swell is the first food company in the US to offer a wide array of healthy foods in compostable, plastic-free packaging.

With a background in business economics and nutrition and a penchant for creating her own healthy snacks, Kate brings a unique set of skills to Sun & Swell Foods.  Early on, she pursued her academic career at UC Santa Barbara and graduated with a Master of Business Administration (MBA) from Harvard Business School. Kate’s professional career included a consulting role as a brand strategist in the retail and consumer products space, where she focused on brand and growth strategy for various leading CPG brands. After spending nearly ten years in the consumer products world, she was looking to do something more purposeful and fulfilling that would positively impact the world. In 2017, Kate took a leap of faith to follow her real passion for health and wellness to start Sun & Swell Foods with Bryan. 

Leading up to this, Kate had switched to a more natural lifestyle, including eating only ‘whole foods.’ She realized that eating a whole food diet made her feel better, both physically and mentally, and realized that she wanted to keep eating this way. However, when she looked around for packaged foods to accommodate this new way of eating, she realized there were no options available. Most packaged foods are made with artificial ingredients and loaded with added sugars, preservatives, and flavors. This realization sparked an idea, and Sun & Swell Foods was born.

When sourcing ingredients, Kate and her team buy organic ingredients as close to the source and farm as possible, seeking out small family farms. Sun & Swell is a Certified B-Corporation and a member of 1% for the Planet, donating 1% of the revenue to environmental non-profits addressing two areas the founders are deeply passionate about: regenerative farming and ocean health. 

When not running the company’s day-to-day, Kate loves frequenting Santa Barbara’s local farmers’ markets and beaches and spending time with her husband and newborn daughter, Leila. Kate is also a Certified Culinary Nutrition Expert.

Guests Social Media Links:
LinkedIn: https://www.linkedin.com/in/kate-flynn-15187726/
Instagram: https://www.instagram.com/kateflynn1/?hl=en
Facebook: https://www.facebook.com/sunandswellfoods/
Website: https://sunandswellfoods.com/

Show Resources:

Certified B Corporations are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community and the environment. This is a community of leaders, driving a global movement of people using business as a force for good.

Earth Day is an annual event on April 22 to demonstrate support for environmental protection. First held on April 22, 1970, it now includes a wide range of events coordinated globally by EarthDay.org including 1 billion people in more than 193 countries.
Kurt Salmon was a global management and strategy consulting firm formed by the merger of Ineum Consulting and Kurt Salmon Associates in January 2011.

Accenture plc is an Irish-domiciled multinational company that provides consulting and processing services. A Fortune Global 500 company, it reported revenues of $44.33 billion in 2020 and had 537,000 employees. In 2015, the company had about 150,000 employees in India, 48,000 in the US, and 50,000 in the Philippines.

Clif Bar & Company is an American company that produces energy foods and drinks. The company's flagship product, CLIF Bar, was created by Gary Erickson and Lisa Thomas. The company is based in Emeryville, California, and is privately held.

Trader Joe's is a German-owned chain of grocery stores in the United States headquartered in Monrovia, California. By 2015, it was a competitor in "fresh format" grocery stores in the United States. By November 2019, Trader Joe's had over 503 stores nationwide in 42 states and Washington, D.C.

For over 50 years, ECOS’ mission has been to protect the health & wellness of people, pets, & the planet with sustainable & affordable cleaning products.

Walmart Inc. is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores from the United States, headquartered in Bentonville, Arkansas.

Costco Wholesale Corporation is an American multinational corporation which operates a chain of membership-only big-box retail stores. As of 2020, Costco was the fifth largest retailer in the world and the world's largest retailer of choice and prime beef, organic foods, rotisserie chicken, and wine as of 2016.

The Kroger Company, or simply Kroger, is an American retail company founded by Bernard Kroger in 1883 in Cincinnati, Ohio. It is the United States' largest supermarket by revenue, and the second-largest general retailer.
The United States Food and Drug Administration is a federal agency of the Department of Health and Human Services.

In 2009, Tory Burch launched the Tory Burch Foundation to advance women's empowerment and entrepreneurship in the United States by providing access to capital, education and digital resources, as well as a Fellowship program.

Tea Drops are organic whole leaf tea shaped into fun drops that melt into finely ground plant fibre.

Peloton Interactive, Inc. is an American exercise equipment and media company based in New York City. It was founded in 2012 by John Foley and launched with help from a Kickstarter funding campaign in 2013.

Episode Sponsor - Retail Voodoo:
A creative marketing firm specializing in growing, fixing and reinventing brands in the food, beverage, wellness and fitness industry. If your natural brand is in need of positioning, package design or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com

Key Takeaways:
0:00 Intro
3:47 Kate shares a little bit of history about her brand Sun and Swell Foods, what’s it’s all about and why it exists 
6:00 Kate talks about her experience in transitioning from being a consultant in a firm focused on retail and consumer products to having a CPG brand herself 
10:50 Kate talks about the process f how her brand is evolving from a traditional CPG brand to a DTC type of thing and the impact this has 
14:10 Kate also talks about where she is in the process to have a Whole Foods kind of standard of product ingredients which is accessible and affordable
18:07 Kate also talks about the process that they use so that they can be able to lower their prices for their products so as to make them accessible to all people  
20:00 Kate talks about the importance of understanding what the goal of your business is before making any huge decisions on what you want to lead with 
21:54 Kate also advices other businesses owners the importance of picking the niche that they want to be known for and being really good at it
24:31Kate talks about why as a brand you need to know what you are leading with and how you are messaging that to your consumers 
26:49 Kate talks about her leadership in the waste reduction, compostable packaging alternatives, how it starting to show up in the market and the impact it has and how she’s advising others 
32:05 Kate talks about compostable packaging and if it would work on products that have a long shelf life of even up to four years 
35:09 Kate talks about her experience in having her husband as a business partner and how they are managing their business and personal lives 
38:01Kate shares her advice to entrepreneurs who have family members as their business partners on how they can manage everything and be successful 
39:57 Kate talks about the importance of finding a reason to have a break from work for a few hours so as to avoid burnouts 
41:07 Kate talks about the importance of having a mentor and also mentoring others behind you and why you should be in a network full of all kind of entrepreneurs 
43:33 Kate shares what she feels is an amazing fact about their industry that most people didn’t know and would be amazed to know 
44:55 Kate talks about other women leaders that she admires and would love to elevate in this podcast 
46:11 Kate talks about the brands and trends that she has her eyes on and why 
47:02 Kate shares some tips that she uses to keep herself sane and centered these days 

 

Sashee Chandran - Pioneering the New Tea Culture in America

Sashee Chandran - Pioneering the New Tea Culture in America

May 17, 2021

“Luck is hard work and opportunity meeting.” – Sashee Chandran

This week on the Gooder Podcast, I had the pleasure of talking with Sashee Chandran, the founder and CEO of Tea Drops. We discuss the historical colonial influence in American tea culture and how her diverse background has encouraged her to create something new: Tea Drops. We also learn about the tea category shaking innovation of Tea Drops' products and some of the trends her brand is leveraging. Along the way, we get to hear the inspirational story of a diligent and humble entrepreneur who transforms the traditional way of enjoying tea.

In this episode we learn:

- About the history and inspiration of Tea Drops.
- The surprising A-ha moment of her product idea.
- About her go-to-market alternate channel strategy, and why it worked. 
- Where Sashee’s passion and drive for risk-taking come from.
- What Tea Drop's give-back program has been doing to tackle the global water crisis.
- Diana and Sashee's personal stories about their love for tea and how tea has helped them connect to their loved ones.

About Sashee Chandran:

Sashee Chandran is the founder and CEO of Tea Drops, which creates bagless whole leaf teas using a patented process — shedding about 15% less waste than traditional tea bag packaging. Tea Drops has become a favorite among new and experienced tea drinkers alike, launching innovative tea experiences that merge flavorful blends, food art and edgy design. Tea Drops an omnichannel brand, selling D2C and also available in 1,500 retailers — loved by Oprah Magazine, Chrissy Teigen, and former first lady Michelle Obama. Sashee is a 1st Place $20K Women Founders Network pitch winner, 1st Place $100K Tory Burch Fellow Grant winner, and the 1st place $50K PepsiCo WomanMade Challenge winner. She has also raised over $3.5M in VC funding for Tea Drops.

Guests Social Media Links:

LinkedIn: https://www.linkedin.com/in/sasheechandran/
Instagram: https://www.instagram.com/sasheechandran/?hl=en
Twitter: https://twitter.com/Sasheec
Email: sashee@myteadrop.com
Website: https://www.myteadrop.com/

Show Resources:

Loose leaf tea is tea that does not come pre-packaged in tea bags. Because the leaves are not crammed into a tea bag, the tea maintains a higher quality and aroma while offering the best possible health benefits.

eBay Inc. is an American multinational e-commerce corporation based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website. eBay was founded by Pierre Omidyar in 1995, and became a notable success story of the dot-com bubble. 

Bubble tea is a tea-based drink that originated in Taiwan in the early 1980s. It most commonly consists of tea accompanied by chewy tapioca balls, but it can be made with other toppings as well.

The United States Patent and Trademark Office (USPTO) is an agency in the U.S. Department of Commerce that issues patents to inventors and businesses for their inventions, and trademark registration for product and intellectual property identification.

Tory Burch Foundation competition Designed to provide women entrepreneurs with the tools and platform necessary to grow their business.

8Greens is an effervescent dietary supplement tablet, packed with enough superfoods to give your healthy diet a green boost. 

United Natural Foods, Inc. is a Providence, R.I.-based natural and organic food company. It is the largest publicly traded wholesale distributor of health and specialty food in the United States and Canada. UNFI is Whole Foods Market's main supplier, with their traffic making up over a third of its revenue in 2018.

Nordstrom, Inc. is an American luxury department store chain. Founded in 1901 by John W. Nordstrom and Carl F. Wallin, it originated as a shoe store and evolved into a full-line retailer with departments for clothing, footwear, handbags, jewelry, accessories, cosmetics, and fragrances. 

Neiman Marcus Group, Inc., originally Neiman-Marcus, is an American chain of luxury department stores owned by the Neiman Marcus Group, headquartered in Dallas, Texas.

The Thirst Project is a non-profit organization whose aim is to bring safe drinking water to communities around the world where it is not immediately available. The Thirst Project collects money and builds wells all across the continent of Africa where villages do not have immediate drinking water.

Episode Sponsor - Retail Voodoo:

A creative marketing firm specializing in growing, fixing and reinventing brands in the food, beverage, wellness and fitness industry. If your natural brand is in need of positioning, package design or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com

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