Gooder
Empowering Women Presenters featuring Andrea Heuston

Empowering Women Presenters featuring Andrea Heuston

January 10, 2022

Andrea Heuston is the CEO and Founder of Artitudes Design. Artitudes Design is a full-service graphic design firm that develops award-winning design solutions for individuals, small businesses, corporations, and enterprise clients. They create compelling, executive-level presentation design for nonprofits, consumers, corporations, retail, finance, press, analysts, and internal staff.

Andrea is also a TEDx speaker coach, Host of the Lead Like a Woman Show, and the #1 Best-Selling Author of Stronger on the Other Side: The Power to Choose. She is currently a Board Member for Entrepreneurs’ Organization and was previously on the board of Encompass and Olive Crest.

In this episode…

Speakers need help — even when they don’t know it. What are the keys to a successful presentation?

There’s a number of factors that come into play — but a flawless design sure doesn’t hurt. Andrea Heuston started Artitudes Design to help speakers create impactful presentations that say exactly what they need to. Plus, she coaches speakers on how to connect with their audience and leave a powerful impression. Now that most events are virtual, it takes considerable effort to claim someone’s attention above the sound of kids running around, dogs barking, telephones ringing, and notifications buzzing. How does she do it?

In this episode of the Gooder Podcast, host Diana Fryc is joined by Andrea Heuston, CEO and Founder of Artitudes Design, to discuss how she is empowering speakers — especially women speakers. Andrea talks about the beginning of Artitudes, tips to create a stellar presentation, and how she is empowering women through the Lead Like a Woman Show.

The Radically Fun and Environmentally Friendly Water Brand featuring Amy Friedlander Hoffman

The Radically Fun and Environmentally Friendly Water Brand featuring Amy Friedlander Hoffman

January 3, 2022

Amy Friedlander Hoffman is the Chief Business Officer for Liquid Death Mountain Water. Liquid Death is a quickly-growing beverage brand that packages water in infinitely recyclable tallboy cans. Amy oversees sales, marketing, merchandising, development for commercial strategies, and business development for all brand partnerships.

Before joining the Liquid Death team, Amy was the Head of Business for Uber. She oversaw more than 150 partnerships across entertainment, music, sports, venues, community, and brand. Her work earned a spot on Billboard’s “Top Branding Power Players.” Prior to Uber, Amy ran Priority Digital Media, a strategic consulting practice focused on content, media, and distribution.

In this episode…

There’s good marketing. There’s great marketing. And then there’s Liquid Death’s marketing.

Liquid Death took a healthy habit and made it 50 times more fun — by turning traditional marketing on its head. Instead of trying to send a weighty message about the benefits of drinking water, they use comedy to promote their product. They’re not making fun of others — just of themselves. By using humor, they're connecting with more consumers, promoting good habits, and helping the environment.

In this episode of the Gooder Podcast, host Diana Fryc is joined by Amy Friedlander Hoffman, Chief Business Officer for Liquid Death, to discuss their innovative marketing strategies. Amy talks about how the company is helping the environment, the company’s structure for success, and why humor is the perfect marketing tool.

A Year in Review

A Year in Review

December 20, 2021

Diana Fryc is the Chief Sales and Marketing Officer for Retail Voodoo. Diana has over 20 years of experience in marketing, research, copywriting, relationship building, and business development. Before her time with Retail Voodoo, Diana was a freelance consultant for marketing and project management services, the Director for New Business Development and Client Services at Lemley Design, and the President of AAF Seattle.

In this episode…

It’s been a busy year for the Gooder Podcast. Listeners like you have tuned in for conversations from stellar female leaders from every corner of the food, beverage, and wellness industries. What are some of the highlights?

Host Diana Fryc shares insights from standout interviews. A chat with Maisie Antoniello, Senior Marketing Executive for Jones Soda, reveals the secret to growing a brand while evolving with the times. Diana’s discussion with Danielle Laubenstein, Director of Global Marketing for Mauna Loa, teaches us the importance of respecting legacy and culture while developing a brand strategy. What else is there for us to learn from the past year?

In this episode of the Gooder Podcast, host Diana Fryc is joined by Rise25 Co-founder Dr. Jeremy Weisz to review the best interviews from the past year. Diana shares what she learned from talking with powerhouse women leaders, innovative new ideas in the food, beverage, and wellness space, and her experience attending NOSH Live.

From Commodity Ingredient to Millennial Brand featuring Amanda Sains

From Commodity Ingredient to Millennial Brand featuring Amanda Sains

December 13, 2021

Amanda Sains is the Director of Marketing at Joolies California Superfruit. Joolies offers California-grown, organic Medjool dates as a delicious and healthy snack. As Director of Marketing, Amanda bridges the gap between branded food and commoditized produce. She is a passionate brand builder by nature and comes from multiple functional CPG companies.

Previously, Amanda was the Director of Marketing and Business Development at B’more Organic and the Director of Marketing at Vive Organic. She is currently the Marketing Director for Desert Valley Date. Amanda holds both a BS and MS from West Virginia University.

In this episode…

Dates. Are we talking about going out to dinner or the fruit that grandmas eat?

Neither. We’re talking about the sweet, nutritious fruit that is for everyone. Grown in southern California under the year-round sunshine, Medjool dates are naturally sweet and a great source of dietary fiber, magnesium, and copper. While they may have previously held a reputation as an old-people snack, Amanda Sains is on a mission to change that — and she’s succeeding. Thanks to her branding and marketing expertise, Joolies California Superfruit is offering dates as a better-for-you snack that millennials are snatching up. So, how did Amanda turn around the reputation of a brown, wrinkly fruit?

In this episode of the Gooder Podcast, Diana Fryc is joined by Amanda Sains, Director of Marketing at Joolies California Superfruit, to discuss how she is bridging the gap between branded food and commoditized produce. Amanda shares how Joolies got started, why she is passionate about the better-for-you industry, and how she is reaching new audiences with strategic marketing. She also opens up about maintaining a healthy work-life balance while working towards big goals.

Kombucha Like You’ve Never Seen featuring Holly Lyman

Kombucha Like You’ve Never Seen featuring Holly Lyman

December 6, 2021

Holly Lyman is the Founder of Wild Tonic, a brand of Good Omen Bottling. She is an encaustic artist from Alaska who has mastered the ancient art of Jun kombucha, among other ferments, and grows many of the ingredients on her ranch in Sedona. Holly’s interest in fermentation stems from her days as an artist, using beeswax as her main medium. This transformed into working with honey, which later transitioned into a fascination with a rare ferment known as Jun. After years of brewing experiments with this live culture, Wild Tonic was born.

Holly’s company is recognized by the Women’s Business Enterprise National Council as a certified women-owned business. She also prioritizes the promotion of women into management positions and considers it a foundation of her company.

In this episode…

Wouldn’t it be nice if there was a drink that tasted great and gave you a boost — without the unhealthy ingredients?

Holly Lyman thought so too. That’s why she started experimenting with beverages using the Jun culture. It’s a rare cousin of kombucha, an ancient ferment known as an elixir of life and enlightenment. While kombucha uses cane sugar, the Jun culture is made from honey. There’s plenty of folklore surrounding its origins — some say the monks used it for energy. The Jun culture has been passed on for generations but never commercialized… until now.

In this episode of the Gooder Podcast, Diana Fryc is joined by Holly Lyman, Founder and Queen Bee of Wild Tonic, to discuss her journey to create a revolutionary, healthy beverage. Holly talks about how she discovered the amazing qualities of honey, her transition from art to beverages, and the challenges she overcame while building up Wild Tonic.

Natural Flavoring — The Real Deal featuring Maria Littlefield

Natural Flavoring — The Real Deal featuring Maria Littlefield

November 29, 2021

Maria Littlefield is the Co-founder and COO of Owl’s Brew. Owl’s Brew makes boozy beverages with 100% real ingredients. Their fresh-brewed tea, fruit, and botanicals have no artificial flavors, sugar substitutes, or parabens. Maria has been chosen by Forbes as “30 Under 30” among food and beverage entrepreneurs and has been selected as “35 Under 35 Food Entrepreneurs” by the Specialty Food Association.

Maria is also the Co-author of Wise Cocktails, a book about tea cocktails. She graduated from Skidmore College and lives in New York City. Previously, she was a Partner at Brew Lab Tea and the Director of Integrated Marketing at Talent Resources.

In this episode…

Unfortunately, when a food label says “natural flavoring,” their origins are still a little hazy. To earn the “natural” label, the FDA only requires that the original base is something from the earth. That means your raspberry flavoring could be made from animal by-products or other unclean ingredients.

Unless you’re talking about Owl’s Brew. When they say your drink is raspberry flavored — it was made from real, red, and ripe raspberries. No chemicals, no sugar substitutes, and no funny business. Just amazingly delicious and totally clean boozy teas. 

In this episode of the Gooder Podcast, Diana Fryc is joined by Maria Littlefield, Co-founder and COO of Owl’s Brew, to discuss her journey to revolutionize the brewing business. Maria talks about why she started making boozy teas, how she upheld the standard of real, fresh ingredients, and the importance of empowering young women in the beverage industry.

Re-Think Your Energy Drink featuring Kristin Schroeder

Re-Think Your Energy Drink featuring Kristin Schroeder

November 22, 2021

Kristin Schroeder is the Co-founder and CEO of Moonlight Beverage Company. The company recently launched two patented first-to-market beverages that harness the power of nitric oxide, known as the miracle molecule. Wingman Smart Energy is a performance beverage made with amino acids and natural ingredients, and Love Life is an enhanced intimacy beverage.

Kristin has a strong technical background in manufacturing, tech service, product development, and intellectual property as a chemical engineer and co-inventor of three US patents. After gaining business experience at a Fortune 100 company, Kristin switched gears. She earned an AASD in Interior Design and ran her own residential design company until joining forces with her husband to launch Moonlight Beverage Company.

In this episode…

What ingredients do you think of when someone says “energy drink?” Caffeine, amino acids, and sugar? What about nitric oxide? 

If you’ve got a blank stare — that’s OK. The knowledge of nitric oxides' amazing health benefits is just beginning to emerge. Scientists have coined it the “miracle molecule.” The Moonlight Beverage Company has a mission to make nitric oxide more accessible by blending it with amino acids, ribose, caffeine, and vitamin B for an incredible energy drink that benefits your brain, heart, and body. But how did this journey begin? 

In this episode of the Gooder Podcast, Diana Fryc is joined by Kristin Schroeder, Co-founder and CEO of Moonlight Beverage Company, to discuss how they have reinvigorated energy drinks with nitric oxide. Kristin talks about the health benefits of nitric oxide, the inspiration behind Moonlight Beverage Company, and how she works with her husband to bring their mission to life. 

Innovation Comes From You — Not Your Degree featuring Fumi James (Watanabe)

Innovation Comes From You — Not Your Degree featuring Fumi James (Watanabe)

November 15, 2021

Fumi James (Watanabe) is the Senior Director of Global Foods and Breakthrough Innovations Brand Design for PepsiCo. Fumi is a passionate, creative thinker experienced in leading teams to deliver beautiful and purpose-driven brand design. She’s helped lead the design for campaigns like the “Pepsi Generation” and Pure Leaf’s “No is Beautiful.” Fumi is also a champion of creative diversity and maximizing individual strengths in a team.

Fumi began her 15+ years of branding and retail expertise at Starbucks Coffee Company before joining PepsiCo in 2016. As the Creative Manager at Starbucks, she built a top-performing in-house design team, managed multiple re-brandings and promotions, and led packaging redesigns.

In this episode…

In a large organization like PepsiCo, it’s easy to feel intimidated by the world-class leaders surrounding you. How can you overcome your fears in order to contribute?

Remember that you’re in the room for a reason. It doesn’t matter if you have a PhD from a prestigious university or a degree from a community college. You’ve honed your skills over years of success and failure through the hard knocks of life. Your unique perspective and experiences are a strength to any organization. What makes you different from everyone else is exactly what makes you valuable — no one can replace you.

In this episode of the Gooder Podcast, Diana Fryc is joined by Fumi James, the Senior Director of Global Foods and Breakthrough Innovations Brand Design for PepsiCo, to discuss why experience outweighs advanced degrees. Fumi shares the story of her humble beginnings, how she developed a strategic design mindset, and why she values portfolios over educational background. She also talks about how to cultivate a work environment that values diversity and inclusion.

Eliminating Food Waste With Delicious Products featuring Jenny Costa

Eliminating Food Waste With Delicious Products featuring Jenny Costa

November 8, 2021

Jenny Costa is the Founder and CEO of Rubies in the Rubble, the UK’s leading anti-food-waste brand. Rubies in the Rubble make great-tasting condiments using ingredients that would otherwise go to waste. Jenny made her first batch of relishes from surplus vegetables and fruits in 2011 in her small kitchen. Now, she works with farmers and producers across the country to put surplus fruits and vegetables to good use.

Jenny received an MA in Mathematics and Economics from the University of Edinburgh. She worked in Institutional Sales at Odey Asset Management for a year and a half before starting Rubies in the Rubble. Since then, she’s won numerous awards including Investec Food and Drink Award Entrepreneur (2014), Marie Claire’s Women at the Top Award (2014), and Good Housekeeping’s Food Hero Award (2013).

In this episode…

Nearly one-third of all food produced globally goes to waste. That staggering statistic begs the question: is there a better way to utilize the food on our planet?

How about delicious fruit and vegetable chutneys? Rubies in the Rubble gathers produce that’s rejected from traditional markets for a funny shape, under or over-ripeness, or other minor defects. Instead of throwing them in the bin, they’re blended into tasty spreads like Apple & Cranberry Chutney, Pear & Fig Relish, and Banana Ketchup. Due to their efforts, Rubies in the Rubble have saved 351,600 kilograms of fruits and vegetables.

In this episode of the Gooder Podcast, Diana Fryc is joined by Jenny Costa, Founder and CEO of Rubies in the Rubble, to discuss her creative solution for eliminating food waste. Jenny shares how growing up on a farm taught her life-long lessons about sustainability, the journey to scale her dream from startup to major operation, and how both people and the planet benefit from eliminating food waste.

Chasin’ Better-For-You Dreams featuring Sydney Chasin

Chasin’ Better-For-You Dreams featuring Sydney Chasin

October 25, 2021

Sydney Chasin the Founder of Chasin' Dreams Farm, a new snack brand made from tiny, popped sorghum. The US-grown sorghum is a drought-resistant, regeneratively farmed crop that is naturally gluten-free — meaning it's as good for you as it is for the planet. Chasin’ Dreams Farm is now the home for better-for-you, more FUN for you, clean-label snacks.

Sydney received a BA in Financial Services with Entrepreneurship from Edinburgh Napier University. During school, she was the President of Napier University European Language Society and the Financial Services Student Programme Leader. Upon graduating, she began laying the foundation for her first company, Chasin' Dreams Farm, named after the family farm where she grew up.

In this episode…

Tasty snacks often come with an unfavorable ingredient list, and healthy snacks have a rap for bland flavors. Is there any way to find the best of both worlds?

Chasin’ Dreams Farm has the snack for you. What looks like tiny popcorn actually has no corn at all — it’s popped sorghum. It’s got all the flavor without any genetically modified ingredients. Gluten-free from the age of seven, Sydney Chasin grew up experimenting with alternative ingredients to make delicious snacks. Now, she shares her creations with healthy snack eaters across the globe.

In this episode of the Gooder Podcast, Diana Fryc is joined by Sydney Chasin, Founder of Chasin’ Dreams Farm, to discuss her journey to create a fun, healthy snack company. Sydney talks about her decision to start a company straight out of college, lessons she learned the hard way, and her advice for young, fellow entrepreneurs.

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