Re-Imagining the Plant-Powered Food Industry featuring Cherie Jackson

Re-Imagining the Plant-Powered Food Industry featuring Cherie Jackson

September 20, 2021

Cherie Jackson is the Co-founder and CEO of Frooze Balls, a nutritious snack company. Frooze Balls are made with whole food and packaged with 100% recyclable material. You can find them in every major supermarket in New Zealand, and select stores throughout Australia, the UK, Europe, and the US.

Cherie has over 20 years of successful global business development experience for B2B, B2C, and nonprofits. She is an expert at intuitively applying market data from primary and secondary sources to develop effective growth strategies. Cherie is also a Marketing Consultant for Moonlight Beverage Company. Previously, she was the Chief Marketing Officer for Jindilli and the Communications Director for Hinsdale Adventist Academy.

In this episode…

The health food industry is growing at an expedited rate. It used to be that nourishing food meant granola. Now there are vegan, gluten-free, and plant-based foods in every shape, size, and color. How are companies creating food that is both nourishing and delicious?

Cherie Jackson, Co-founder of Frooze Balls, offers a great product that answers both of those needs. Frooze Balls are made from a combination of dates and nuts, rolled in coconut, and filled with two delicious flavors. Cherie believes that every human should have access to nutritious food. That means the food should be inexpensive, widely available, and most importantly — tasty. How is Cherie expanding the plant-based food industry with Frooze Balls?

In this episode of the Gooder Podcast, Diana Fryc is joined by Cherie Jackson, Co-founder and CEO of Frooze Balls, to discuss continuing trends in the nutritious food CPG industry. Cherie talks about her core beliefs for running a business, how she got involved with Frooze Balls, and lessons she learned while growing the business.

Risking It All for the Entrepreneurial Dream featuring Debbie Wei Mullin

Risking It All for the Entrepreneurial Dream featuring Debbie Wei Mullin

September 13, 2021

Debbie Wei Mullin is the Founder and CEO of Copper Cow Coffee, the first premium Vietnamese coffee company in the US. Copper Cow Coffee connects sustainable farms with the American specialty coffee market, which is the largest in the world. Their signature Pour Over Latte kits come with delicious, sweet creamers and single-serve filters that fit over any cup, so customers can brew a perfect latte anywhere.

Debbie’s first entrepreneurial venture was founding Wei Pantry, a nationally distributed Vietnamese all-natural heritage food line. Before that, Debbie worked as a Consultant for World Bank, managing their supply chain development.

In this episode…

Maybe you’ve got an enviable position with a top-dollar company. Maybe you’ve got a steady job with health benefits and pension — but something doesn’t feel right. What can you do when the entrepreneurial bug has bitten?

Debbie Wei Mullin found herself in a similar position. Though she held a cushy position in supply chain development at World Bank, she felt stuck. Her innovative ideas were constantly pushed to the wayside, and she dreamed of a company where she could change the status quo and create great new products. So instead of finding that business, she built it. Now Debbie has created a household-name coffee brand with distribution in major retailers like Walmart, Sprouts Farmers Market, and Whole Foods. What does it take to make your entrepreneurial dreams a reality?

In this episode of the Gooder Podcast, Diana Fryc is joined by Debbie Wei Mullin, Founder and CEO of Copper Cow Coffee, to discuss her entrepreneurial journey. Debbie talks about why she left her steady corporate job to start her own business, the impact of her sister and brother-in-law’s support, and the unique aspects of Copper Cow Coffee. Debbie also shares tips for venturing out on your own entrepreneurial journey!

Staffing and Executive Recruiting in the Natural Products Industry featuring Angela Marturano

Staffing and Executive Recruiting in the Natural Products Industry featuring Angela Marturano

September 6, 2021

Angela Marturano is the Founder and President of Orchid Holistic Search, an executive search firm that goes beyond the simple matching of a job description to a curriculum vitae. Orchid Holistic Search connects brands in the natural products industry with the right talent to create healthy, long-term employment.

Previously, Angela was the Sales and Recruitment Executive for Venteon Finance and the Territory Sales Manager for Arcadia Brewing Company in Michigan. She founded Orchid Holistic Search with her husband in 2010 after realizing there was a lack of recruiting specialists in the natural products industry. Angela’s experience in HR and her husband's experience as a naturopathic doctor proved to be the perfect combination for their new company. Together, they work to deeply understand each clients’ mission, culture, and vision to deliver exceptional results quickly.

In this episode…

You have a wonderful company in the natural products industry. You have a beautiful vision of better-for-you foods, beverages, and wellness practices. Now all you need is a stellar team. How do you get started? 

Angela Marturano is the woman to call. She’s dedicated herself to finding quality executive candidates for companies in the natural products industry through her agency, Orchid Holistic Search. It’s not your average recruiting agency — Angela dives into each clients’ mission, culture, and vision to fully understand which candidates would be the best match. Due to her efforts, 100% of Orchid Holistic executive searches last year resulted in an offer to a qualified candidate. 

In this episode of the Gooder Podcast, Diana Fryc is joined by Angela Marturano, Founder and President of Orchid Holistic Search, to discuss executive recruiting in the natural products industry. Angela talks about why she started Orchid Holistic Search, how the business has changed over the years and her advice for candidates and companies looking to hire. 

The Future of CPG and the Hemp Industry featuring Jessica Tonani

The Future of CPG and the Hemp Industry featuring Jessica Tonani

August 30, 2021

Jessica Tonani is the Co-founder and CEO of Verda Bio, a cannabis research company. Verda Bio performs genomic, analytical, and agricultural research on cannabis and cannabinoid-based therapeutics.

Jessica Tonani is a biotechnology professional with over two decades of experience in life sciences at firms. Jessica has been named one of the “most interesting people in cannabis” by The Seattle Times and a “cannabis leading lady” by Cannabis Now. Additionally, she has been widely quoted as an expert in publications such as Nature, Science, Popular Science, Bloomberg, High Times, Genome Technologies, and Entrepreneur.

In this episode…

Today, the topic of cannabis is widely growing. People love it, hate it, or just misunderstand it. What are companies doing today to magnify the benefits of cannabis and diminish the stigma?

The teams at Verda Bio and Basic Jane are busy researching the medicinal utility of cannabis and working to make wellness products readily available. One of their earliest hemp products was created to relieve knee pain. It started when a co-founder’s mother asked for a solution to her terrible knee arthritis since she couldn’t use NSAIDs anymore. After two years of research and development, they finally created a product the mother loved — as did all her friends. It was so beneficial that they decided to commercialize the product, and the rest is history.

In this episode of the Gooder Podcast, Diana Fryc is joined by Jessica Tonani, the Co-founder and CEO of Verda Bio, to discuss the future of the hemp industry and CPG. Jessica talks about the hurdles the hemp industry currently faces, their goals for the future, and why she left a career in biotech to research hemp. Plus, Jessica shares how Verda Bio’s research and plant-based topicals are positively impacting the community.

The Evolving Definition of Natural Brands Featuring Karen Frame

The Evolving Definition of Natural Brands Featuring Karen Frame

August 23, 2021

Karen Frame is the CEO and Founder of Makeena, a company dedicated to connecting consumers with brands that are healthy for people and the planet. Makeena offers cash and rewards for purchasing eco-friendly and nutritional products. Their app provides a one-stop-shop for consumers looking to save and brands trying to get discovered.

Karen Frame is a repeat founder in the tech space, an attorney, and a former CPA. She also has over 25 years of experience as an executive in the software and data industries for companies including Accenture, CipherCloud, and Frontier Communications.

In this episode…

Imagine an app that could help you find discounts on healthy foods, recipes, and products that fit your dietary requirements — a virtual one-stop-shop for all your natural food needs. Does it sound too good to be true?

Good news — it already exists! Makeena is a free app so consumers can discover, find, and earn rewards with brands whose products meet their dietary needs and lifestyle preferences. Once they buy a product, all they have to do is scan a barcode, take a snapshot of the receipt, and then start earning cash and rewards. And it’s also an excellent way for brands to get discovered. Brands get to engage with the consumer throughout the app’s dashboard and learn more about the shopper to become more efficient with their marketing budget.

On this episode of the Gooder Podcast, Diana Fryc is joined by Karen Frame, Founder and CEO of Makeena, to discuss how Makeena benefits both consumers and retailers in the natural food industry. Karen talks about how she became passionate about natural foods, how Makeena built its one-stop-shop app, and her goals for the company’s future.

Aligning Your PR and Marketing Strategies featuring Jess Windell

Aligning Your PR and Marketing Strategies featuring Jess Windell

August 16, 2021

Jess Windell is the Founder of Maven Consulting, a strategic communications and public relations consultancy. Jess launched Maven Consulting in 2020 to help consumer brands get their PR strategy on the right track using the necessary tools for growth.

Jess Windell has spent 12 years working in public relations. Her previous roles include the Vice President of BAM, a PR agency, and the PR Consultant for Perfect Snacks, a fresh snack brand leader. Jess is also the current Vice President of Naturally San Diego, a nonprofit organization and business network that fosters sustainability and develops leadership in the San Diego natural products community.

In this episode…

Many companies face a disconnect between their marketing and PR departments. But what kind of growth could your company experience if you bridged the gap?

Jess Windell created Maven Consulting to link the PR and marketing departments. While most people think of PR as media relations, Jess thinks of it as any relationship you have with a stakeholder that matters to your business. She knows how to answer questions including, “How do I build better relationships with my investors?” and “How do I clarify my message and get it in front of the audience?”

In this episode of the Gooder Podcast, Diana Fryc is joined by the Founder of Maven Consulting, Jess Windell, to discuss connecting your PR and marketing strategies. Jess clarifies some misconceptions about PR, explains why she wanted to create her own agency, and gives tips about how to develop better business relationships.

What Does an Ice Cream Brand, a Trampoline Park, and the World’s Oldest Vegetarian Brand Have in Common?

What Does an Ice Cream Brand, a Trampoline Park, and the World’s Oldest Vegetarian Brand Have in Common?

August 9, 2021

David Lemley is the Founder, CEO and Chief Strategist for Retail Voodoo. Retail Voodoo helps build, grow, and evolve brands in food, beverage, wellness, and fitness spaces. David founded the company on the belief that brands should inspire meaningful connections with real people. Through insight, visioning diagnostics, research analysis, and consensus building, they’ve helped companies like REI, Starbucks, Sur La Table and Nike become the beloved and dominant brands they are today.

Diana Fryc is the Chief Sales and Marketing Officer for Retail Voodoo. Diana has over 20 years of experience in marketing, research, and business development. Before her time with Retail Voodoo, Diana was a freelance consultant for marketing and project management services, the Director for New Business Development and Client Services at Lemley Design, and the President of AAF Seattle.

In this episode…

Sometimes brands think a new design is the answer to all their problems. Diana Fryc and David Lemley would argue that’s not true.

They founded Retail Voodoo to help brands grow by getting straight to the heart of the problem. As the “data whisperers,” they know how to sift through truckloads of information and find the details that really matter. But how do you take that information and turn it into a strategy for growth?

In this episode of the Gooder Podcast, Diana Fryc and David Lemley of Retail Voodoo join Dr. Jeremy Weisz to discuss Retail Voodoo’s strategy for helping brands grow. They talk about their process of analyzing each brand’s data, how they develop team alignment, and how they grow a brand’s audience without losing the loyal customers.

Self-Love and Supplements featuring Mary Berry

Self-Love and Supplements featuring Mary Berry

August 2, 2021

Mary Berry is the Founder and CEO of Cosmos Vita. Cosmos Vita produces gummy vitamins that are vegan, non-GMO, and free from dyes. The company is dedicated to accessibility, inclusivity, and empowerment — as well as reminding people to love and take care of themselves.

Mary has been sharing her expertise in the wellness space for over a decade. Before creating Cosmos Vita, she founded Texas Beauty Labs, now known as Goodkind Co. It was the leading product and services partner to Clean Beauty brands and creators, which produced the world’s best-selling natural deodorant.

In this episode…

Sometimes we are our own worst critic. We say things to ourselves that we would never say to a friend — and maybe not even an enemy. We take so much time for others, we forget to take time for ourselves.

That’s why Mary Berry started Cosmos Vita, a company that creates gummy supplements that are vegan, non-GMO, and free from dyes. The company is dedicated to helping people take care of themselves and remember what it feels like to love yourself. But how did Mary learn how to start her own company?

In this episode of the Gooder Podcast, Diana Fryc is joined by Mary Berry, Founder and CEO of Cosmos Vita, to discuss her entrepreneurial journey. They talk about Mary’s previous experience founding Texas Beauty Labs, the biggest turning point in Mary’s life, and her advice for other people trying to follow their dreams.

Self-Care for Executives featuring Brie Doyle

Self-Care for Executives featuring Brie Doyle

July 26, 2021

Brie Doyle is an author, teacher and retreat guide. Brie hosts transformational wellness retreats throughout the US and across the globe, and is the Founder of She Glows Retreats. She specializes in curating mental and emotional wellness curriculum for groups, conscious companies, schools and individuals. A yoga and meditation teacher for over 20 years, Brie is a leader in the health and wellness space who helps people heal their past and reclaim their power. Her book, You Should Leave Now: Going on a Retreat to Find Your Way Back to Yourself was just released.

In this episode…

Burnout is spreading the nation like another pandemic. We push ourselves to the brink of exhaustion by expecting ourselves to do everything and somehow be happy about it at the same time.

Brie Doyle has another solution. She offers She Glows Retreats to help women reconnect with themselves and reclaim their power, confidence, and clarity. Brie believes that by taking a step back, we can learn to hear our own voice again and put the joy back into our everyday living.

In this episode of the Gooder Podcast, Diana Fryc is joined by author, teacher, and meditation guide, Brie Doyle. They discuss Brie’s own burnout that inspired She Glows Retreats, how meditation has been both integrated and diluted in American culture, and why you should stop trying to do everything on your own.

Jenna Arkin - Soap Science and the Chemistry of Green Cleaning

Jenna Arkin - Soap Science and the Chemistry of Green Cleaning

July 19, 2021

“You can get a real clean without bringing in toxic cleaning products to your home.” – Jenna Arkin

This week on the Gooder Podcast, I had the pleasure of talking with Jenna Arkin, the Vice President of Innovation at ECOS®. We discuss all things ECOS: the natural cleaning trends, innovation, leadership, and science. We also learn about some myths behind bleaching when it comes to cleaning and creating a healthy living environment. Along the way, we get to hear the amazing story of a dedicated and creative leader who continuously spreads the awareness of environmental protection and chemical safety legislation.

In this episode we learn:

- The history, the story of ECOS and what differentiates ECOS from other competitors in the cleaning category
- Jenna’s path in her career and her journey to ECOS
- About green cleaning product innovation and it’s evolution
- How the pandemic impacted the disinfecting, cleaning products industry and customers’ increasing adoption of green products
- Lessons that Jenna has learned professionally and personally during the pandemic and opportunities that came along with it
- Trends in the green products industry and the potential of this industry in the next 5 years

About Jenna Arkin:

Jenna Arkin is Vice President of Innovation at ECOS®, the maker of environmentally friendly cleaning products. Jenna uses her unique background in both chemistry and design to innovate safer, more effective formulations and compelling packaging designs for the ECOS®, Baby ECOS®, ECOS® Pets, and ECOS® Pro product lines.

Jenna leads the ECOS® partnership with the U.S. EPA’s Safer Choice program, a third-party certification that helps consumers choose products made with safer chemical ingredients without sacrificing quality or performance.

She also directs the company’s educational outreach program, including ECOScience, in which she partners with local museums to bring hands-on green science education to thousands of elementary school children each year. Jenna brings a novel combination of passionate scientist and creative professional to solve modern green chemistry problems. Her sharp eye for trends has inspired out-of-the-box thinking, connecting seemingly disparate concepts to move the cleaning industry toward a more sustainable future.

Jenna joined ECOS® in 2010 as the Northwest Division’s senior chemist, overseeing both R&D and quality control. She most recently served as Director of Product Development at ECOS®. She earned a Bachelor of Arts in Integrative Biology from the University of California, Berkeley, and she earned a graduate degree in Fashion Design from the Fashion Institute of Design and Technology. Before joining ECOS®, she designed and directed a contemporary fashion line.

Jenna holds six U.S. patents for innovations in green chemistry and packaging design. She received the GenNext Award by Progressive Grocer in 2018 for industry standouts under the age of 40. Jenna is a member of the American Chemical Society and has served as an advocate for ingredient transparency and toxic substance reform with the American Sustainable Business Council. She actively supports environmental protection and chemical safety legislation at both the state and federal levels.

Guests Social Media Links:


Show Resources:

National Public Radio, NPR, full name National Public Radio, is a privately and publicly funded non-profit membership media organization that serves as a national syndicator to 797 public radio stations in the United States of America.

The University of California, Berkeley is a public land-grant research university in Berkeley, California. Established in 1868 as the University of California, it is the state's first land-grant university and the first campus of the University of California system.

Biochemistry or biological chemistry, is the study of chemical processes within and relating to living organisms. A sub-discipline of both chemistry and biology, biochemistry may be divided into three fields: structural biology, enzymology and metabolism. 

The Fashion Institute of Design & Merchandising is a private for-profit college with multiple campuses in California. It offers degree programs in a majors including fashion, entertainment, beauty, interior design, and graphic design.

Green brands are those brands that consumers associate with 
environmental conservation and sustainable business practices. Such brands appeal to consumers who are becoming more aware of the need to protect the environment. A green brand can add a unique selling point to a product and can boost corporate image.

Family owned and operated since 1967, Earth Friendly Products® is the maker of ECOS™ Laundry Detergent and over 200 other environmentally friendly products that are safer for people, pets and the planet. Made with plant-powered ingredients, ECOS™ cleaners are thoughtfully sourced, pH balanced, readily biodegradable, easily recyclable, and never tested on animals.

The LA Derby Dolls is Los Angeles' original women's quad-skate banked track roller derby league. It was founded in October 2003 by Rebecca Ninburg and Wendy Templeton. The league is composed of more than 120 women divided into five teams who skate on a banked track.

The Environmental Protection Agency is an independent executive agency of the United States federal government tasked with environmental protection matters. President Richard Nixon proposed the establishment of EPA on July 9, 1970; it began operation on December 2, 1970, after Nixon signed an executive order.

The Occupational Safety and Health Administration is a large regulatory agency of the United States Department of Labor that originally had federal visitorial powers to inspect and examine workplaces.

Adam Ruins Everything is an American educational comedy television series starring Adam Conover that debuted on September 29, 2015, with a 12-episode.
The United States Food and Drug Administration is a federal agency of the Department of Health and Human Services.

Episode Sponsor - Retail Voodoo:

A creative marketing firm specializing in growing, fixing and reinventing brands in the food, beverage, wellness and fitness industry. If your natural brand is in need of positioning, package design or marketing activation, we’re here to help. You can find more information at

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