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After spending 20 years working in the food, beverage & wellness industry I’ve created this podcast to introduce you to the powerhouse women who have found success on every level. My goal is to give you direct access to their insights and expertise in order to help you make your business ”Gooder”.
Episodes
Monday Mar 07, 2022
Learning to Love Good Fats featuring Suzie Yorke, Love Good Fats
Monday Mar 07, 2022
Monday Mar 07, 2022
Suzie Yorke is a Board Member and Founder of Love Good Fats. Additionally, Suzie is a triathlete, 11-time Ironman finisher, yogi, marketing executive, mom of four, and a proud supporter of the LGBT community. Love Good Fats was born out of the pursuit to empower others to embrace a totally new way of eating. Suzie spent years cutting fat out of her diet, only to find that she felt worse than before. After a little research, she learned that sugar and carbs might actually be the culprit. She immediately shifted to a high-fat, low-carb diet and never felt better. Now, she's on a fierce mission to spread the word that fat is back and sugar is out.
Starting in 2017, Suzie led the launch and expansion of Love Good Fats to exceed $100 million in gross revenue in just over three years. She has received multiple awards, including the 2019 Mompreneur® Startup Award, 2019 WXN Top 100 BMO Entrepreneur Award, The Women of Inspiration 2021 Special Recognition Entrepreneur Award, and 2021 RevolutionHER Entrepreneur Role Model Award.
In this episode…
Many people spend their grocery trips searching for the little green “fat-free” label. In an effort to live healthy, is cutting out fats really the best answer?
Suzie Yorke spent years avoiding butter, hamburgers, and eggs because of the high fat content. She spent her free time running Ironman races and triathlons, so it seemed natural to seek the best possible diet. But amid rising blood pressure and IBS flare-ups, her body gave her a clear warning sign — this is not working. Suzie discovered The Big Fat Surprise by Nina Teicholz and flipped to a high-fat, low-carb diet. When she realized the rest of the world needed this same diet, she decided, “Well, we don’t need another book. We need a product.” Thus, Love Good Fats was born.
In this episode of the Gooder Podcast, host Diana Fryc is joined by Suzie Yorke, Founder and Board Member of Love Good Fats, to discuss her journey to produce convenient snacks with healthy fats. Suzie talks about the early days of pitching the idea, finding investors, and how her previous experience with Frito Lay and Weight Watchers gave her the right knowledge to start Love Good Fats. Plus, Suzie opens up about why life on the autism spectrum doesn’t have to limit you.
Monday Feb 28, 2022
Monday Feb 28, 2022
Jean Joyce Thompson is many things: mother, entrepreneur, world traveler, and chocolate lover. A native New Englander, Jean graduated from Bates College before embarking on a career in high tech. Between software and chocolate, Jean was raising two children in Bellevue, Washington, and devoting her free time to nonprofit work. After the 2001 Nisqually Earthquake left the Seattle Chocolate manufacturing facility in ruins, Jean took on the job of owner and CEO, relocating the factory and running the daily operations of the company.
Jean’s determination, willingness to learn and adapt, and curiosity fueled her as she led the company into a new era. In the process, she grew from marketer to business visionary, and from chocolate eater to chocolate maven with a sense of purpose.
In this episode…
Chocolate comes in all sizes, shapes, and qualities. It’s thrown around on holidays and binged on a bad day. But does it really have a purpose beyond a sugary treat?
Jean Joyce Thompson and her Seattle Chocolate Company are using their creamy and delicious truffles to make a difference. Within the company, Jean is cherishing and empowering diversity among staff members. The new jcoco line of chocolate has donated over four million servings of food to food banks across the US. And of course, the simple gift of chocolate can brighten anyone’s day.
In this episode of the Gooder Podcast, host Diana Fryc is joined by Jean Joyce Thompson, Owner and CEO of Seattle Chocolate Company, to discuss the adventures of the chocolate business. Jean talks about why she bought the company, lessons she learned during the early days, and how the business is building up communities.
Monday Feb 14, 2022
Monday Feb 14, 2022
Seleyn DeYarus is the Founder and Executive Director of Regenerative Rising. She is recognized for helping galvanize the global regenerative movement. She brings together thought leaders from business, civic, academia, and agriculture networks for shared solutions to extractive models in the food, fashion, and beauty industries. Seleyn designs experiences to accelerate commitments to social and environmental justice, climate action, and building a regenerative economy.
From 2009 to 2016, Seleyn served as CEO of Best Organics Inc, a certified B Corp and a leading online organic gift box and brand promotion company. Best Organics worked with social-mission-guided organic brands from across the USA to grow consumer awareness about healthy lifestyle brands one gift at a time. It was sold in June 2016 to Dave Noel, founder of Organic Bliss Baking Company.
In this episode…
The three biggest impacts on the planet are transportation, clothing, and agriculture. Is it possible for all three industries to work together to make the world a greener place?
Absolutely. All life is interconnected and interdependent. Especially food and fashion, since both have major agricultural inputs. Fashion uses flax, linen, cotton, and leathers, and then of course most of our food is raised from the ground up. By leaving the monoculture paradigm behind, we can start having companion crops, like garbanzo and cotton. If these large industries start to collaborate with these types of plot experiments, it raises the bar of experimentation and exploration. What else is possible with an alliance between industry players?
In this episode of the Gooder Podcast, host Diana Fryc is joined by Seleyn DeYarus, Founder and Executive Director of Regenerative Rising, to discuss the benefits of regenerative agriculture. Seleyn talks about why industry leaders need to come together to promote regenerative ideas, common concerns from businesses considering the change, and what she hopes for the future.
Monday Feb 07, 2022
Monday Feb 07, 2022
Natasha Case is the Co-founder of Coolhaus, the leading women and LGBTQ-founded and led ice cream brand in the country, and President of Brand Experience at The Urgent Company. Natasha has been listed on Forbes’ “30 under 30 Food & Beverage,” Zagat’s “30 Under 30,” LinkedIn’s “10 under 35 for Food & Leisure,” “10 Most Successful Women in Business” by Leaders Globe, and was recently named UCLA “LGBTQ+ 2019 Alum of the Year.” She has been featured in many national publications like Entrepreneur, LA Times, and Bon Appetit. She also co-hosted her own podcast, Start to Sale through Eater/Vox Media.
Natasha is devoted to leading Coolhaus' social mission of inspiring the next generation of women and LGBTQ founders, entrepreneurs, and creators of diverse backgrounds. Natasha has partnered with Black Girl Ventures to create ice cream to raise funds for entrepreneurial grants. She is also committed to teaching courses and attends frequent public speaking engagements to push the envelope for the next generation.
In this episode…
Most people have dreams that they are too afraid to follow. Daunted by risks and an unpredictable path, they let their passions fall to the wayside. But what happens when you decide to step up and make those dreams happen?
Natasha Case had a stable job as an architect with Disney Imagineering. However, she had a dream to make a bigger impact than just amusement parks. She started by making ice cream sandwiches to comfort people during the recession of 2009. Encouraged by her partner and the success of an ice cream truck at Coachella, Natasha decided to pursue an entrepreneurial path. Now her passion for food and architecture works together to create amazing ice cream novelties and empower fellow women to follow their dreams.
In this episode of the Gooder Podcast, host Diana Fryc sits down with Natasha Case, Co-founder and President of Brand Experience at Coolhaus, to discuss how her brand is making a difference. Natasha talks about the mission of Coolhaus, how her architecture background helps the company, and the recent acquisition by Perfect Day.
Monday Jan 31, 2022
Monday Jan 31, 2022
Alexi Cashen is the Co-founder and CEO of Elenteny Imports, a wine distribution and logistics business. She was instrumental in growing the business to over eight figures in revenue. She is also the Host of the Alexi Cashen Podcast, where she features leaders from the wine and spirits industries, many of which she has helped launch and manage. In her spare time, Alexi became Founder and Chief Revenue Officer of St. Hildie’s Spiked Tincture Tonics, which launched in 2021.
Alexi is celebrating 20 years of experience in the food and wine industry. Her career is marked by a wealth of roles in hospitality, retail, wholesale, and supplier positions. She started out in the restaurant industry in her home state of Colorado before moving to New York City to season her career.
In this episode…
The better-for-you alcohol industry is booming. But just how good-for-you are these products?
Some products boast low calories. Others boast “all-natural” ingredients. But they usually have added sugar, and most of them have low-quality ingredients and artificial flavoring. Where is the drink with great taste and great quality? Where can you find a drink with ingredient integrity?
In this episode of the Gooder Podcast, host Diana Fryc is joined by Alexi Cashen, Co-founder and CEO of Elenteny Imports and Founder and Chief Revenue Officer of St. Hildie’s Spiked Tincture Tonics, to discuss what sets her drinks apart. Alexi talks about the mission of St. Hildie’s, how she is helping other companies handle distribution and logistics with Elenteny Imports, and why she is passionate about changing the alcohol industry.
Monday Jan 24, 2022
Monday Jan 24, 2022
Erin Baker is the President and Founder of Erin Baker’s Wholesome Baked Goods. Erin has turned her love of wholesome ingredients into a thriving business that hand bakes and distributes breakfast goods and snacks all around the country. Erin Baker’s® most famous offering and the genesis for the company is The Original Breakfast Cookie, created in 1994. A full meal in itself, Erin created the innovative concoction as a spin on the healthy oatmeal cakes her mother baked and sent her to school with every day.
In addition to baking with integrity, Erin and her team give back to the community. For over 10 years, they have donated 10,000 breakfast cookies a month to 18 Boys & Girls Clubs in Western Washington. So far, they have donated 975,000 — and they're just getting started!
In this episode…
When you have a packed schedule, breakfast is usually one of the first things to get thrown off your agenda. If anything, people just grab a quick muffin or Pop-Tart on their way out the door. They have natural flavoring, so they’re healthy… right?
Unfortunately, most “natural flavorings'' aren't as natural as they seem. Companies only have to meet a few basic requirements to be able to write “natural flavoring” on their labels. Most of the time, that natural flavoring is just oil and sugar — a combination that the average American palette has been conditioned to expect. While this may create tastier foods, it certainly makes them less nutritious. That’s why Erin Baker is busy creating wholesome baked goods like the Breakfast Cookie, so you can have a healthy start to your day — on the go.
In this episode of the Gooder Podcast, host Diana Fryc is joined by Erin Baker, President and Founder of Erin Baker’s Wholesome Baked Goods, to discuss how she is offering a better-for-you breakfast for everybody. Erin tells the story of starting the company, how she is helping struggling youth in the Boys & Girls Clubs, and why she is passionate about ingredient integrity.
Monday Jan 10, 2022
Empowering Women Presenters featuring Andrea Heuston
Monday Jan 10, 2022
Monday Jan 10, 2022
Andrea Heuston is the CEO and Founder of Artitudes Design. Artitudes Design is a full-service graphic design firm that develops award-winning design solutions for individuals, small businesses, corporations, and enterprise clients. They create compelling, executive-level presentation design for nonprofits, consumers, corporations, retail, finance, press, analysts, and internal staff.
Andrea is also a TEDx speaker coach, Host of the Lead Like a Woman Show, and the #1 Best-Selling Author of Stronger on the Other Side: The Power to Choose. She is currently a Board Member for Entrepreneurs’ Organization and was previously on the board of Encompass and Olive Crest.
In this episode…
Speakers need help — even when they don’t know it. What are the keys to a successful presentation?
There’s a number of factors that come into play — but a flawless design sure doesn’t hurt. Andrea Heuston started Artitudes Design to help speakers create impactful presentations that say exactly what they need to. Plus, she coaches speakers on how to connect with their audience and leave a powerful impression. Now that most events are virtual, it takes considerable effort to claim someone’s attention above the sound of kids running around, dogs barking, telephones ringing, and notifications buzzing. How does she do it?
In this episode of the Gooder Podcast, host Diana Fryc is joined by Andrea Heuston, CEO and Founder of Artitudes Design, to discuss how she is empowering speakers — especially women speakers. Andrea talks about the beginning of Artitudes, tips to create a stellar presentation, and how she is empowering women through the Lead Like a Woman Show.
Monday Jan 03, 2022
Monday Jan 03, 2022
Amy Friedlander Hoffman is the Chief Business Officer for Liquid Death Mountain Water. Liquid Death is a quickly-growing beverage brand that packages water in infinitely recyclable tallboy cans. Amy oversees sales, marketing, merchandising, development for commercial strategies, and business development for all brand partnerships.
Before joining the Liquid Death team, Amy was the Head of Business for Uber. She oversaw more than 150 partnerships across entertainment, music, sports, venues, community, and brand. Her work earned a spot on Billboard’s “Top Branding Power Players.” Prior to Uber, Amy ran Priority Digital Media, a strategic consulting practice focused on content, media, and distribution.
In this episode…
There’s good marketing. There’s great marketing. And then there’s Liquid Death’s marketing.
Liquid Death took a healthy habit and made it 50 times more fun — by turning traditional marketing on its head. Instead of trying to send a weighty message about the benefits of drinking water, they use comedy to promote their product. They’re not making fun of others — just of themselves. By using humor, they're connecting with more consumers, promoting good habits, and helping the environment.
In this episode of the Gooder Podcast, host Diana Fryc is joined by Amy Friedlander Hoffman, Chief Business Officer for Liquid Death, to discuss their innovative marketing strategies. Amy talks about how the company is helping the environment, the company’s structure for success, and why humor is the perfect marketing tool.
Monday Dec 20, 2021
A Year in Review
Monday Dec 20, 2021
Monday Dec 20, 2021
Diana Fryc is the Chief Sales and Marketing Officer for Retail Voodoo. Diana has over 20 years of experience in marketing, research, copywriting, relationship building, and business development. Before her time with Retail Voodoo, Diana was a freelance consultant for marketing and project management services, the Director for New Business Development and Client Services at Lemley Design, and the President of AAF Seattle.
In this episode…
It’s been a busy year for the Gooder Podcast. Listeners like you have tuned in for conversations from stellar female leaders from every corner of the food, beverage, and wellness industries. What are some of the highlights?
Host Diana Fryc shares insights from standout interviews. A chat with Maisie Antoniello, Senior Marketing Executive for Jones Soda, reveals the secret to growing a brand while evolving with the times. Diana’s discussion with Danielle Laubenstein, Director of Global Marketing for Mauna Loa, teaches us the importance of respecting legacy and culture while developing a brand strategy. What else is there for us to learn from the past year?
In this episode of the Gooder Podcast, host Diana Fryc is joined by Rise25 Co-founder Dr. Jeremy Weisz to review the best interviews from the past year. Diana shares what she learned from talking with powerhouse women leaders, innovative new ideas in the food, beverage, and wellness space, and her experience attending NOSH Live.
Monday Dec 13, 2021
From Commodity Ingredient to Millennial Brand featuring Amanda Sains
Monday Dec 13, 2021
Monday Dec 13, 2021
Amanda Sains is the Director of Marketing at Joolies California Superfruit. Joolies offers California-grown, organic Medjool dates as a delicious and healthy snack. As Director of Marketing, Amanda bridges the gap between branded food and commoditized produce. She is a passionate brand builder by nature and comes from multiple functional CPG companies.
Previously, Amanda was the Director of Marketing and Business Development at B’more Organic and the Director of Marketing at Vive Organic. She is currently the Marketing Director for Desert Valley Date. Amanda holds both a BS and MS from West Virginia University.
In this episode…
Dates. Are we talking about going out to dinner or the fruit that grandmas eat?
Neither. We’re talking about the sweet, nutritious fruit that is for everyone. Grown in southern California under the year-round sunshine, Medjool dates are naturally sweet and a great source of dietary fiber, magnesium, and copper. While they may have previously held a reputation as an old-people snack, Amanda Sains is on a mission to change that — and she’s succeeding. Thanks to her branding and marketing expertise, Joolies California Superfruit is offering dates as a better-for-you snack that millennials are snatching up. So, how did Amanda turn around the reputation of a brown, wrinkly fruit?
In this episode of the Gooder Podcast, Diana Fryc is joined by Amanda Sains, Director of Marketing at Joolies California Superfruit, to discuss how she is bridging the gap between branded food and commoditized produce. Amanda shares how Joolies got started, why she is passionate about the better-for-you industry, and how she is reaching new audiences with strategic marketing. She also opens up about maintaining a healthy work-life balance while working towards big goals.