Gooder

Paula Reichel - How Food and Beverage Brands Can Better Serve Consumers Nutrition Needs

April 2, 2021

“When you eat the foods that are good for your health, it's also good for the planet.” – Paula Reichel

This week on the Gooder Podcast I had the pleasure of talking with Paula Reichel, the Senior Vice President, Strategic Initiatives & Senior Advisor at Partnership for a Healthier America. We discuss the importance of improving food equity, cultural relevancy and cultural competency in our society. We also learn about the positive impacts and changes the food industry has had on the average American diet, especially through the pandemic. Along the way we hear the story of an innovative leader who helps set the flame on entrepreneurism in the food space.

In this episode we learn:

- A little background about Partnership for a Healthier America.
- How the CPG or consumer packaged goods relationships fit into the conversation in Partnership for a Healthier America.
- About health washing, what it is and its implications on the food that people are eating and the food that people are also producing.
- How the lack of diet and cultural representation in the manufactured goods exacerbate the health divide.
- Opportunities in the naturals food industry that investors need to know about.

About Paula Reichel:

Paula Reichel serves as the Senior Vice President of Strategic Initiatives & Senior Advisor to the CEO at Partnership for a Healthier America. Partnership for a Healthier America is a national nonprofit founded alongside Former First Lady Michelle Obama’s Let’s Move Initiative to transform the food landscape in pursuit of health equity so that all children grow up healthy and free from obesity, heart disease, and other chronic conditions.

Paula grew up in the Midwest and experienced the effects of the toxic food environment on her, her family, and her community’s health and quality of life. Her passion propelled her to identify new ways to create access to good, nutritious food for economically disadvantaged communities through innovative programs, partnerships, and entrepreneurial ventures and systems, policy, and practice change. She has deep experience working with the private sector, the charitable food sector, and public schools and consults on organizational strategy and business development. Paula is a frequent guest lecturer and holds a Master’s degree from Cornell University where she studied education and inequality and a Bachelor’s degree in marketing from Butler University.

Guests Social Media Links:

LinkedIn: https://www.linkedin.com/in/paula-reichel/  
Email: preichel@ahealthieramerica.org 
Website: https://www.ahealthieramerica.org/  
Twitter: https://twitter.com/paulaereichel?lang=en  
Instagram: https://www.instagram.com/preichel/?hl=en  
 
Show Mentioned:

Let's Move Initiative - was a public health campaign in the United States, led by then-First Lady, Michelle Obama. The campaign aimed to reduce childhood obesity and encourage a healthy lifestyle in children.

Through Veggies Early & Often, PHA is convening leaders in industry, health professionals and early childhood education to consolidate evidence and outline an action agenda with the goal to raise a generation of veggie lovers. 

Darden Restaurants, Inc. - is an American multi-brand restaurant operator headquartered in Orlando.  

Mars, Incorporated - is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$33 billion in annual sales in 2015. It was ranked as the 6th largest privately held company in the United States by Forbes.
 
PepsiCo, Inc. - is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo has interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products. 

Frito-Lay - is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods. 

Mondelez International, Inc. - often stylized as Mondelez, is an American multinational confectionery, food, holding and beverage and snack food company based in Chicago, Illinois. Mondelez has annual revenue of about $26 billion and operates in approximately 160 countries.

Episode Sponsor - Retail Voodoo:

A creative marketing firm specializing in growing, fixing and reinventing brands in the food, beverage, wellness and fitness industry. If your natural brand is in need of positioning, package design or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com

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