“You're not going to build an audience with three podcasts.” – Molly Ruland
This week on the Gooder Podcast, I had the pleasure of talking with Molly Ruland, the founder, and CEO of Heartcast Media. We discuss podcasts, and how the platform has provided a powerful listening revolution for brands and professionals. We learn about ways that brands can utilize podcasts to humanize themselves and authentically connect with consumers. Along the way, we get to meet one of the hardworking business leaders whose passion extends past the microphone and office space into cultural revolution and human rights.
In this episode we learn:
- A background of Heartcast Media and the reason it exists
- Molly’s journey of transitioning from One Love Massive (a multi-sensory creative platform founded in D.C.) to Heartcast Media which focuses supporting brands, NGO’s, and businesses in podcast/content creation and distribution.
- The rise of audio storytelling and how podcasting has evolved in the last several years.
- Podcasts ability to humanize a brand and develop relationships with consumers and business partners.
- How podcasts can be an effective advertising tool for consumer brands.
- The importance of being intentional when starting a podcast by using your mission and business goals to drive content creation.
- Podcasting 101: for companies, organizations and humans.
About Molly Ruland:
Molly Ruland has spent the last 20 years elevating and amplifying voices through community, art, music and culture. Heartcast Media was formed in 2018 to create a sustainable podcast production offering for business, brands, think tanks, and organizations with a message. She currently produces content for NATO, The Dept of Health, DC Gov, several podcasts for The Atlantic Council and many more. Molly believes that "listening is the revolution" and she aspires to make the world a better place with intentional content.
Guests Social Media Links:
Ad Sales in the Packaged Goods Industry on The Rise
One Love Massive is a multimedia platform and cultural hub for all things creative in the DMV. We are a booking agency, marketing firm, production company and talent collective all housed in a 3 story building across the street from the Historic Howard Theatre where we have a podcast studio, recording studio and a live music stage.
Go-go is a popular music subgenre associated with funk originating in the Washington, D.C., area during the mid-60s to late-70s which remains popular in the Washington metropolitan area as a uniquely regional music style. It became the official music of the city in 2020.
The Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Toyota, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937.
Pirate radio or a pirate radio station is a radio station that broadcasts without a valid license. In some cases, radio stations are considered legal where the signal is transmitted, but illegal where the signals are received—especially when the signals cross a national boundary.
Frito-Lay is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods.
Consumer packaged goods (CPG) are items used daily by average consumers that require routine replacement or replenishment, such as food, beverages, clothes, tobacco, makeup, and household products.
TikTok, known in China as Douyin, is a video-sharing social networking service owned by Chinese company ByteDance. The social media platform is used to make a variety of short-form videos, from genres like dance, comedy, and education that have duration from 15 seconds to one minute.
Black Lives Matter is a decentralized political and social movement protesting against incidents of police brutality and all racially motivated violence against black people.
FreshBooks is accounting software operated by 2ndSite Inc. primarily for small and medium-sized businesses. It is web-based software as a service model that can be accessed through a desktop or mobile device. The company was founded in 2003 and is based in Toronto, Canada.
Mason Dixie Biscuit Co. was created in 2014 to provide fresh, fast, and affordable Southern comfort food to the masses. Our solution was perfecting the biscuit – making them with hormone-free dairy, real butter, and no preservatives. Through grassroots support, smart growth and investment, and growing demand, we also launched a CPG line of frozen biscuits in 2015 available nationwide and growing.
Black Girl Ventures’ mission is to provide Black/Brown woman-identifying founders with access to community, capital, and capacity building in order to meet business milestones that lead to economic advancement through entrepreneurship.
Episode Sponsor - Retail Voodoo:
A creative marketing firm specializing in building, growing and evolving brands in the food, beverage, wellness and fitness industry. If your natural brand is in need of positioning, package design or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com