Gooder

Kim Gibson Clark - Leading a Family Owned CPG Through Change

November 17, 2020

In today’s episode I had the privilege of interviewing Kim Gibson Clark, CEO of Coconut Bliss, a fearless woman and a great leader. Kim takes us on the journey of growing up in a farming family and how those principles translate to her leadership style and apply to the direction she is taking her brand towards.

In this episode we learn:

  • The genesis of Coconut Bliss - and learn more about Luna & Larry.
  • How Kim’s upbringing impacts the operational and social initiatives of the brand.
  • How the HumanCo partnership allows Coconut Bliss to advance their sustainability and environmental initiatives while evolving and to meet the needs of the modern diverse consumer.
  • How having an open mind and leading with love - allows the brand to have powerful and productive conversations.
  • Why converting the family farm business, from conventional to organic, is a bigger initiative than simply making a better-for-you product.
  • How immigrants are key to the success of farming and ranching and advancing the organic movement.
  • The plans that Coconut Bliss has to expand social and business initiatives.
  • About a fun and new innovative product delivery and product offerings to engage with consumers in a new way. 

About Kim Gibson Clark:

As a leader in local, national and global communities, Kim Gibson Clark has led Coconut Bliss as CEO since 2010. Throughout her time at Coconut Bliss, Kim has influenced real and impactful action in key areas, such as Coconut Bliss’ operations as an environmentally conscious company, creating transparency and insight into food production, and spotlighting the importance of supporting local and family-run businesses. As President and CEO, Kim is proud to have led Coconut Bliss’ transformation from a locally beloved ice cream company to one of the most acclaimed sustainable plant-based companies in the United States.

Kim is a board member of Oregon Tilth and Lane Food and Beverage Sector Strategies, working to make the state’s food and agriculture biologically sound and socially equitable through the initiatives of certification, education and advocacy. She is also a board member of Oregon Support Living Program (OSLP), which works to empower adults with intellectual and developmental disabilities, bringing them into the fold of their communities. Prior to working with Coconut Bliss, Kim spent eight years as General Manager of Lochmead Dairy, where Coconut Bliss Pints and Cookie Sandwiches are manufactured. Throughout her career in the frozen dessert industry she has developed an unwavering standard for quality, and a commitment to organic and sustainable business and ingredient sourcing practices.

LinkedIn: https://www.linkedin.com/in/kim-gibson-clark-a570066b 

Email: Kim@CoconutBliss.com

Show Resources:

Coconut Bliss - At Coconut Bliss, all of our products contain organic ingredients that are minimally processed, ethically sourced and divinely delicious. Every dairy-free, plant-based pint, ice cream bar, and cookie sandwich is crafted with our signature care and commitment. Even our packaging is plant-based and sustainable! With a belief in quality over quantity, community, organic ingredients, and doing good for the world we try to make everything we do blissful.

HumanCo - a mission-driven private holding company that invests in and builds brands focused on healthier living and sustainability.

WAND Water Agroforestry Nutrition Development Foundation - The WAND Foundation provides social development programs with an emphasis on biodiversity, the environmental and agricultural sectors, and rural entrepreneurship for local communities in the Philippines. In collaboration with Science for Humanity, WAND aims to explore the use of treated household waste as fertilizer for crops and vegetation.

B-Corp - Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

Loop - Loop Industries, Inc. is a technology company whose mission is to accelerate the world’s shift toward sustainable PET plastic and fiber and away from our dependence on fossil fuels. Loop owns patented and proprietary technology that depolymerizes no and low value waste PET plastic and polyester fiber, including plastic bottles and packaging, carpets and textiles of any colour, transparency or condition and even ocean plastics that have been degraded by the sun and salt, to its base building blocks (monomers). The monomers are filtered, purified and polymerized to create virgin-quality Loop™ branded PET resin and polyester fiber suitable for use in food-grade packaging, thus enabling our customers to meet their sustainability objectives. Loop is contributing to the global movement toward a circular economy by raising awareness about the importance of preventing and recovering waste plastic from the environment to ensure plastic stays in the economy for a more sustainable future for all.

Project Drawdown (Paul Hawkens) - The World’s Leading Resource for Climate Solutions. Founded in 2014, Project Drawdown® is a nonprofit organization that seeks to help the world reach “Drawdown”— the future point in time when levels of greenhouse gases in the atmosphere stop climbing and start to steadily decline.

Monteez - Insanely delicious plant-based dairy staples you won’t want to live without.

Miyokos - Founded on the principle of compassion for all living beings, we’re on a mission to craft dairy products we all love, 100% from plants, making them kinder, greener and tastier than ever before.

Episode Sponsor - Retail Voodoo:

A branding firm building, growing and evolving brands in the food, beverage, wellness, and fitness industry. If your brand is in need of positioning, package design, or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com 

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