Those of us outside the walls of Frito-Lay have not necessarily considered the brand aligned with natural foods, environmental stewardship, or considered a small business advocate. But little did we all know, that this mammoth tanker of an organization has been quietly growing a passionate army of stewards ready to take on some of businesses biggest issues including healthy food innovation, food instability, small and women-owned business finance and mentoring, environmental stewardship and so much more. The number of business initiatives PepsiCo and Frito-Lay has been developing to make a positive impact in business and the lives of the most marginalized is staggering.
Join Ciara Dilley, VP of Marketing, Transform Brands and Portfolio Innovation for Frito-Lay North America and I, as we discuss how she is harnessing the resources of a multi-national to affect positive change in the food and beverage industries — starting with the Stacy’s Rise Project and venturing into other initiatives. It turns out that Frito-Lay may be becoming the largest Citizen brand in our category, and they’ve got just the right person to lead the way.
When we support women-owned business - the world will become a better place. - Ciara Dilley
In this episode we learn:
- Ciara’s passion for Female Founders and woman-owned business.
- How she uses Frito-Lay strengths of brand, product, and voice to empower and support female founder brands.
- The power of Stacy’s Rise Project and WomenMade initiatives.
- Why Stacy's Rise Project is bridging the funding gap for female-founded business.
- How she uses stewardship initiatives to grow employee engagement, retention, and satisfaction.
- How the impact of the Frito-Lay initiatives complement and supplement the work being done in the Naturals industry.
About Ciara Dilley:
Ciara Dilley - Vice President of Marketing, Transform Brands and Portfolio Innovation for Frito-Lay North America, leads the company’s ever-evolving and diverse portfolio of Transform Brands – including Stacy’s, SunChips, Smartfood, Popcorners, and Off the Eaten Path. Also overseeing Frito-Lay’s portfolio innovation, Ciara is making it easier than ever for consumers to discover new flavors, ingredients and brands powered by purpose. Ciara also leads our Sustainability agenda, championing our focus on more environmentally friendly packaging solutions.
A seasoned veteran with more than 20 years of industry experience, Ciara’s passion is supporting women, both inside and outside the walls of Frito-Lay. In addition to being personally involved in a number of initiatives that involve coaching and connecting businesswomen, Ciara recently led the launch of WomanMade, a PepsiCo initiative developed to advance female founders in the food and beverage industry through funding and exclusive mentoring opportunities.
Since joining Frito-Lay in February 2019, Ciara has led Stacy’s Rise Project – a flagship grant and mentorship program by the female-founded Stacy’s brand – to flourish as an industry best-in-class initiative, awarding up-and-coming female entrepreneurs with hundreds of thousands of dollars in business grants and providing them with unprecedented access to PepsiCo people and resources to achieve long-term success.
In addition, under Ciara’s leadership, Smartfood popcorn added Smart50 to its lineup – featuring 50 calories or less per cup – and underwent a full brand redesign that involved a complete swipe of its social channels and packaging updates across the entire portfolio.
Prior to joining PepsiCo, Dilley leveraged her experience in communications and innovation to grow major international consumer brands including Diageo, Campbell Soup Company and Kellogg Company.
LinkedIn: Ciara Dilley, https://www.linkedin.com/in/ciara-dilley-305469b/
Media Contact - Frito-Lay Brand Communications: Jen Crichton, firstname.lastname@example.org